Marketing_UNIQLO_

소개

1codes combine NIKE2The most important customer group, `20s` wants unique and trendy style. However, simple and basic items of UNIQLO are big issues among them. Hereby, we will find the SECRET of UNIQLO’s popularity and how to get more profits from 20s.Issue3What is SPA brandSpeciality retailer of Private label ApparelProduction, Design, Circulation, Sales by One companyMarket Size : $100,000,000(in Korea)44About UNIQLO4Since 1963, in JapanNo.1 SPA brand in Korea with profitInexpensive, but high quality20s loves UNIQLO55About UNIQLO5UNIQLO DNABasic styleUT(T-shirt)UJ(Jeans)Heat-techVarious products with many colors6Cheap, Simple Casual apparel market targeted twenties and thirties

목차

없음

본문내용

Relatively lower price
Good product quality
Accessibility
Simple design of basic products
Mass production, less variety of product
(reduce the production cost)
Customer’s age covers from 10s to 50s
W
Low brand value
Lack of differentiation
O
- Increasing domestic apparel market size
- Increasing market share of foreign launching SPA brand
- Modern man want Fashion, Acceptable price,
and Speed that can be provided by SPA brand
T
- Internal competition
- Threat of substitutes is large
- Increased raw material price
- Compared to yen(Japanese money) yuan’s (Chinese money) exchange rate revaluate
SWOT Analysis
Not important

참고자료

· -패션채널 2007년 2월호. 유통업계 ‘패션사업’ 영토 확장 가속화(2-1)-백화점
· -매경 이코노미 2007년 4월 13일 자 기사 ‘캐주얼 명품’은 나야 나!
· -유니클로 홈페이지 (http://www.uniqlo.co.kr)
· -패션비즈(www.fashionbiz.co.kr) 2006년 12월 10일 기사 ‘ISSUE3「유니클로」 도입 1년 지금은?’