cebupacific

소개

Ⅰ. Company Description- General Information- MissionⅡ. Situation Analysis- Product/Service/Marketing- Current State- Distribution Network- Competitors Ⅲ. Marketing -The Problem-Marketing StrategiesContents1. Company Description1. Company Description-General InformationThe airline was established on August 26, 1988, which grants franchise to Cebu Air, Inc. As it is Philippine Airline, Cebu Pacific flies to 34 domestic destinations, and to 17 international destinations in 12 countries such as Taiwan, Bangkok, Hong Kong, Indonesia, Jakarta, Singapore, Thailand, and etc.

목차

Ⅰ. Company Description
- General Information
- Mission

Ⅱ. Situation Analysis
- Product/Service/Marketing
- Current State
- Distribution Network
- Competitors

Ⅲ. Marketing
-The Problem
-Marketing Strategies

본문내용

-Mission
Cebu Pacific Brings people together through an affordable, reliable mode of travel a fun-filled experience that`s delivered with a true heart and soul for service. they enhance the quality of life of the communities and are an active partner in the nation`s progress.
1) Train and Educate employees.
2) “All equal” corporate culture
3) Goal-oriented team players.
4) High quality equipment, facilities, and system.




2. Situation Analysis

2. Situation Analysis

-Product
All fares are now Lite Fares which offer the lowest fares available in the country. It started first of April, 2011 and lowered Go Fares. This new fares are consist of 15 types in one way flight standard.

-Service
1) Brand New Planes = Efficiency(cheap tickets)
2) Flexible fare policy
3) Introduction of e-ticketing, prepaid excess
baggage, and seat selection system
(The first in Philippine)
4) Partnership (Hotel, car rental, travel insurance,
entertainment ticketing)
5) CPV(customer perceived value)
6) Promo fare: If pre-purchase allowance online,
Ticket Issuance is Faster and Cheaper

Situation Analysis
-Current state

Cebu pacific and LG Twins made a partnership agreement for promotion in 2011. On the regular season of the professional base ball this year, there is some events in which people can get a free round ticket to Philippine for a prize. "Beating MC in a stage" is one example.

Cebu pacific and Mini stop do the joint promotion
" Cebu expedition project".
If people enter the number on the receipt they got from buying Ice coffee, Ice tea, or lemonade in Mini stop, they can get a prize in a raffle.

참고자료

· 없음