페이스북

소개

1. Executive SummaryAchive 50%Marketshare.Target is Twenties that use Smartphone for CyworldTrendy image differentationExecutive summaryIn Korean SNS market Cyworld has the largest user basis. So we decided to target Cyworld’s customers by Image differentiation. -> Through young and trendy image differentiation, We achieve 50% market share. Target is the twenties that use Smartphone for cyworld-> We will provides TV Advertisement and Useful Smartphone function, accessibility(QR Code) by using trendy image for university students.*2. Current marketing situation2.1 Market Analysis“Social Network Service” focuses on building and reflecting of social networks or social relations among people who share interests and activitiesSNS*In korean market share Cyworld 72%, Facebook 20%But,Facebook achieve the highest rate of growth 2.1 Market Analysis*수많은 sns들이 있다. 그중 페이스북의 성장률이 제일 높지만 여전히 국내 이용자 수를 보았을때는 싸이월드가 여전히 많은 상태이다.73% of Facebook usersare made up of peopleof ages between 18~34. Users aged between 13~39make up about 72%.2.1 Customer AnalysisMajor users are overlaped.Cyworld user ditribution*2.1 Customer AnalysisReading text/Info. About HobbiesGetting photo/Movie/Text etc.Reading Friend’s Daily AffairsGetting Professional text/infoReading friends opinion about current eventAt least once a day20-2425-2930-3435-3940-44At least 5times a day한국인은 주로 취미활동과 사진,동영상 등의 자료를 얻기 위해 SNS를 사용합니다. 또 85%가 하루 1회 이상 접속합니다.따라서 SNS의 발전 가능성은 무한합니다.

목차

1. Executive summary
2. Current marketing situation
2.1 Market Analysis
2.2 Customer Analysis
2.3 Competitor analysis
2.4 SWOT analysis
3. Marketing strategy
3.1 marketing objectives and Issue
3.2 Segmentation and Targeting
3.3 Positioning
3.4 Marketing mix strategy

4. Budget
5. Action Plan

본문내용

2.2 Competitors Analysis
First micro blog in Korea
Short message by using 150 texts
Conneting naver blog
Teenager-Twenties woman
Students of Celebrity fanclubShopping mall for young woman&Students
Korea No.1 SNS(25Millions)
A variety customer who aged to Teenager from Thirties.
Advantage of the excellent data on the basis existing.
Friendly interface to user.
Clubs, blogs, and a variety of services
A variety of new services for existing customer.
Many Celebrities
Short message by using 140 texts
Can use mobile
anyone can follower
Spreading the message of the infinite as you can possible

2.3 Service Analysis
Facebook’s features
From the united states, it bacame worldwide sns
Be set to a friend, contents could be shared
Anyone can make page and manage it easily
There is no 일촌공개 ? anyone can check updating
Through function `like`, express one`s good feeling
6. It is easy to access in mobile
Major users age are 20 to 30
Acquaintance based network + openness
sharing of content and interaction through function `like’
Fan page-marketing for corporations(interlocking with external site)
wall-write and reply

참고자료

· 없음