호텔경영론-부산 웨스틴 조선비치에 대하여 영문작성

목차

Ⅰ. The Westin Chosun in Busan
1. Intro
2. Classifying Hotel
3. History
4. Number of employees & Occupancy & Room rate
5. Room
6. Facilities
7. Target markets

Ⅱ. Competitors
1. Paradise Hotel in Busan
2. Lotte Hotel in Busan
3. Toyoko inn in Busan Station
4. Distinct characteristics that differentiate The Westin Chosun Hotel in Busan from other lodging facilities.

Ⅲ. SWOT Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

Ⅳ. Conclusion

Ⅴ. Reference

본문내용

Nestled on the scenic beachfront of Haeundae Beach, The Westin Chosun Busan is the optimal location for business convenience and vacation getaways.
Within walking distance of the Nurimaru APEC House, our hotel is also conveniently located for business persons just 5 minutes from Busan Exhibition and Convention Center (BEXCO), 30 minutes from downtown Busan about just 60 minutes from the airport.
You can enjoy spectacular panoramic views from our all of our guest rooms, restaurants and lounges. A multilingual staff and worldwide cuisine, including an Irish Pub, lend the hotel an international flavor. Conducting business is effortless with our state-of-the-art meeting rooms and full-services business center.
Experience all the charm and beauty of The Westin Chosun Busan.

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1) Hotel of star wood
As the world`s largest hotel chain, strong brand awareness is beneficial to attract customers.

2) The historic hotel
Westin chosun hotel is the first five-star hotel opened in Busan. This hotel has a long history and operational know-how.

3) In the vicinity of Haeundae
Among numerous accommodations located in Haeundae sea, the good place to see the beach and moontan road in the hotel.

참고자료

· The Westin chosun hotel homepage (http://twcb.echosunhotel.com)
· The Paradise Hotel Homepage (https://www.busanparadisehotel.co.kr)
· The Lotte Hotel Homepage (http://www.lottehotelbusan.com/index.asp)
· Toyoko-inn Homepage (http://www.toyoko-inn.kr/k_hotel/00194/index.html)