베네톤(Beneton)의 성장과 국제환 전략 (영문)

소개

Beneton의 시작과 성장 및 실패를 분석
조직도 관점에서 본 앞으로 전략 수정 방향을 제시
총 22페이지 자료로 네덜란드 교환학생 수업으로 진행했던 보고서입니다.

목차

Index
The Case Study 3
1. Summary 3

2. Environmental analysis 7
2.1 Cultural factors 7
2.2 Financial factors 9
2.3 Economical factors 10

3. Benetton’s Strategy 12

4. Analysis of the Operations 14

5. Strategic recommendations 16

6. Operational Recommendations 19
Conclusion 21
List of references 22

본문내용

The Case Study
During our class “International management” we had to work in groups of three on a case study about Benetton. In our group were Ersin Kaya from Turkey, Youngho Jeong from South Korea and Verena Huster from Germany. The text we needed to research was about Benetton and how it became so successful. Our tasks were to write something about the environment of Benetton, the strategy and the operations. Further we gave strategic and operational recommendations. We used the knowledge we gained during classes for the most tasks. However we also looked up some knowledge ourselves.
1. Summary
The text Benetton from Gianni Lorenzoni and Charles Baden Fuller is about the success of Benetton and its developments from a family run business to a multinational company. The text deals with the developments throughout the years and the factors that make Benetton special.

참고자료

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