넛지(Nudge) 마케팅 영어 레포트

소개글

넛지 마케팅이란 무엇인가에 대한 개념과 예시를 담은 영어 레포트.
미국에서 Consumer Behavior (소비자행동론) 수업을 들을 때 작성.

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Consumer Behavior
This is mass media time now. People deal with a lot of advertisement in only a day. To get their attention, normal advertisement do not work anymore, companies should get creative and innovative, more and more.
Nudge is to get result which is intended to be happened without incentives or forbidding something, and to softly lead consumers to make smart decisions. That is, to make consumers to act something the way company wants without feeling being controlled by the company. If a company wants to survive in competitive market,

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