소비자행동론 프로모션 전략 팀플 PT - 프링글스 (영어)

소개

A+맞은 소비자행동론 원어강의 팀플 PT입니다. (영어입니다.)
프링글스를 주제로 나름의 프로모션 전략을 세우는 과정을 다루고 있습니다.

슬라이드 노트에 발표내용도 첨부되어 있습니다.

목차

1. Analysis of present Market Condition and Marketing

2. Understanding market condition

3. Suggesting Marketing alternatives
- With Describe Expecting consumers’ behavior toward our activity

본문내용

a brand of potato and wheat based snacks originally developed by Procter & Gamble(A.k.a P&G). First sold in the U.S in October 1968, and distributed internationally by the mid-1970s. Pringles are sold in over 140 countries and have yearly sales of over US$1 billion . In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond Foods of California, more than tripling the size of Diamond`s snack business

As you can see. These commercial feel like Japanese style. Everyone looks like wearing the 태권도 costume, but This gym doesn’t looks like the 태권도 gym. And If I were the director of advertisement department, I won’t contract in this commercial. It’s so nasty. Just sound crisps, and trembling building, so what? This commercial and this series of marketing failed to persuade consumer to buy this product. I even feel P&Gs’ marketing team is so arrogant to their consumer.

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참고자료

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