Caterpillar Inc and Komatsu

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Caterpillar Inc and Komatsu in havard case study

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목차

summary
case Q & A 1
case Q & A 2
case Q & A 3
case Q & A 4

본문내용

-Caterpillar Inc. is....
Caterpillar Inc. (Cat) is the world’s largest manufacturer of heavy earthmoving equipment.
It also known as "CAT", designs, manufactures, markets and sells machinery and engines and sells financial
products and insurance to customers via a worldwide dealer network. In 1980, Cat held 53.3% of the global
market for earthmoving equipment. Also Cat had enjoyed 50 consecutive years of profits and returns on
shareholder equity as high as 27%.
Good afternoon, everyone. We are going to give a presentation on the case of Caterpillar Incorporated. We will give you a brief explanation of the case and present the opinions of the answers.
Caterpillar Inc. (Cat) is the world’s largest manufacturer of heavy earthmoving equipment.
In 1980, Cat held 53.3% of the global market for earthmoving equipment. Cat had enjoyed 50 consecutive years of profits and returns on shareholder equity as high as 27%. Its closest competitor was Komatsu of Japan, with 60% of the Japanese market but only 15.2% worldwide. Cat recorded pretax profits of $579 million in 1981
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Summary
-The crisis of Caterpillar Inc.
In 1985, Cat lost a total of $1 billion and saw its market share slip to as low as 40% in, while Komatsu increased
its share to 25%. Three factors explain this startling turn of events:

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