나뚜루(natuur)마케팅전략분석 파워포인트발표자료<영문자료>

소개

나뚜루(natuur)마케팅전략분석 파워포인트발표자료입니다.
각페이지 슬라이드노트중간중간 발표시 사용할 스피치대본도 첨부되어있습니다.
나뚜루 발표준비하시는분들께 많은도움될겁니다^-^

목차

Executive Summary
Let’s Begin Love Story of Natuur Kingdom
Natuur – Brand Introduction
Market Situation
BCG Matrix
Competitor Analysis
Why do we love Princess..?
Power of Woman
Problem Analysis
About Taste .. Is it real?
How to Get her Mind !!
True Identity -Environment
True Identity-Action Plan
True Memory-Online FGI
True Memory
True Memory –Action Plan
True Friends : Case Study
True Friends of Natuur
True Customer & Action Plan
True Customer Effect

4P MIX
Budget - Is it real for Natuur ?
Lotte Branch(Samgang) Budget
Conclusion

본문내용

*Executive Summary
Now, Natuur has a vague position in Icecream Market . Lack of awareness!!


To be the Best Premium Brand in Market with the Na True Project !

True Identity – Provide Precise Information
True Memory – Differentiated Packaging & Place
True Friends – Link up LoTTe Brand with Natuur
True Customer – Safe the Nature with Natuur (CRM)

*Natuur – Brand Introduction
The brand name NATUUR comes from the word NATURE
Fresh and High Quality Source
Unique Domestic Premium Icecream Brand

참고자료

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