Strategic Management and Information Systems

소개

Introduction
How have successful businesses utilized IS strategically?
What resources are involved in crafting a strategic IS policy? Which one is most important?
D’Aveni stated that competitive advantage is temporary, do you agree or disagree? Why?
Many of today’s most successful companies have created strategic alliances. How has this helped them to create strategic advantage?
What is the “Competitive Advantage”?

목차

Introduction
What is the “Competitive Advantage”?
Real World Examples
What is Business Model?
Why New Models?
Business Model vs. Revenue Model
Evolution of Information Resources
Information Resources
IT Assets
IT Capabilities
Information Resources asStrategic Tools
Examples of information resourcesavailable to a firm:
Advantages of Information Resources
How can Information Resources beUsed Strategically
Porter’s Five Forces Model and Value Chain
포터의 Five Forces
Using Information Resources to InfluenceCompetitive Forces
The Five Forces Model and IS
Porter’s Value Chain Model
Altering the Value Chain
The Value Chain System
CRM and the Value Chain
WHY CRM?
New Forces in Today’s Economy
Supply Chain Management
Supply Chain
Five Basic SCM Components
Information Technology’s Role in the Supply Chain
The Resource-Based View
Strategic Alliances
Four Stage model
Aligning IS strategy with Business Strategy
Wiseman’s theory of strategic thrustsand strategic option generator
Types of Strategic Alliances
Summary of Key Strategy Frameworks
Virtual Corporation
Risks
Relationship between profits and timeof market introduction
Keen’s Six-Stage Competitive Advantage Model
When to Perform Activities
Time-based Competitive Advantage
The new technology adoption curve
Food for Thought:Co-Creating IT and Business Strategy
Summary

본문내용

Introduction
How have successful businesses utilized IS strategically?
What resources are involved in crafting a strategic IS policy? Which one is most important?
D’Aveni stated that competitive advantage is temporary, do you agree or disagree? Why?
Many of today’s most successful companies have created strategic alliances. How has this helped them to create strategic advantage?

What is the “Competitive Advantage”?

A competitive advantage is a benefit derived from something a company does or has that its customers want and its competitors cannot (or choose not to) match.

A CA is a benefit derived from something a company does or has that its customers want and its competitors cannot (or choose not to) match.
Your company’s CA gives your customers a reason to buy from you rather than from a competitor.
Consequently, companies continually seek to create and protect their own and to neutralize their competitors’ CA by improving their business practices.
The innovative use of IT is a common source of such improvements. Successful e-business do not adopt IT for its own sake. They do so because they see an opportunity to gain a CA.

참고자료

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