Mergers and Acquisition(M&A)_Daimler and Chrysler

소개

Daimler and Chrysler의 M&A 사례에 대한 영문 리포트입니다. 당시 정황을 심층있게 분석하고, 특히 Financial view를 잘 이용하여 A+를 받았습니다. 수많은 해외 각국의 참고문헌을 인용하여 더욱 도움이 되실 거라 생각합니다.

목차

1. Introduction
2. What kind of merger/acquisition is it?
3. Why those companies decided to merge?
4. How Daimler and Chrysler paid for the merger: history; comparison; evaluation
5. Any investors’ reaction for this merger?
6. Evaluation of the merger: What went wrong?
7. Conclusion
References

본문내용

Nowadays, merger and acquisition (M&A) are the one of the most core business activity. It is, however, thought that the phenomenon has occurred in 20th century and M&A is typical event for business companies. We consider that this thought is incorrect. Merger and acquisition has a rich history and occupies different human areas. Then, what about the European Union? Likely, this alliance is friendly merger in global political aspect.
M&A are considered as a particular business strategy or next and higher stage of ‘evolutions’; company’s marriage or result of struggle for survival. It could be seriously important decision in two(or more) firms so it should be taken into account carefully. This paper, handle with merger of Daimler and Chrysler in 1998, which had been hot issue in the business field before. First it could be examined that which kind of merger it was with basic explanation about mergers and acquisitions and later, the motives of the merger are analyzed in accordance with SWOT analysis before merger. Following question goes one step deeper and goes through the method of payment about the merger and investors’ reaction at that moment. Last question provides evaluation to the merger and suggests our own opinion about this subject.

참고자료

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