Networks in E-business_Case study(Opalblue)

소개

Opalblue라는 핀란드 기업을 인터뷰하여 쓴 온라인 비즈니스 상의 네트워크 분석입니다. 유럽 점수 5(한국 점수로 A++)점을 받았으며, 많은 참고문헌과, 매우 심층적인 분석, 네트워크 구조가 잘 나타난 자세한 정보, 그리고 깔끔한 논리구조로 많은 칭찬을 받았었습니다.

목차

1. Introduction
2. Understanding Industry and Company
3. Characteristics of cooperation/collaboration
3.1. The forms of networks
3.2. Structure of networks
4. Motives and Challenges of networking
4.1. Motives of networking
4.2. Challenges of networking
5. Effects of networking
6. Tools of networking and cooperation/collaboration in use
7. Creating trust in business network
7.1. Building of trust loop
7.2. Levels of trust
7.3. Managing trust
8. Business network development
8.1. Tools to network development
8.2. Network development and future scenario
9. Conclusion

본문내용

This paper examines the networks in the business field with the case of ICT consulting company, OpalBLUE based on the interview with a manager in the company. As the business field is becoming dynamic and turbulent, competitive advantages rely not only on internal capability but also on close cooperation and solid relationships with external organizations (Claycomb & Frankwick, 2004; Kwon & Suh, 2004). In this paper we are approaching the theme from inter-relationship point of view which means that we care concentrating on the networks that consulting company make with customers, not for intra-networks. We look into the characteristics of networks and examine in which way networks are used in the business field. Attention is also paid to the challenges and motives of networks, effects and tools, and development of networks in the last chapter. In this paper, we try to apply networking theories to the networks in practical business and make a connection with each part.

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