벅스 뮤직의 가치 사슬 분석 (Bugs music Value Chain Analysis)

소개

가치 사슬 상에서 자신이 생각하는 벅스 뮤직의 특징을
문제점이라고 생각되는 부분을 분석해 본 MIS 과목 간단한 영어 과제물 입니다.

목차

1. Inbound logistics
2. Operation
3. Outbound logistics
4. Sales & Marketing
5. Service
6. 내가 생각하는 벅스 뮤직의 Value Chain상 문제점

본문내용

Inbound Logisitics
Inbound logistics is a stage to warehousing, storing, managing of raw materials. It`s easy to confuse that bug`s music do not have inbound logistics, because they privide invisible products like music source. But there are many things transported to Bug`s Music. -Lyric writters & songwriters` copyrights about their source of sounds. Singers&players` actual public performance rights. Neighbouring rights belonged to the broadcast media such like production agency, record company, broadcast-

Operation
Operation is value adding activities. Operation made final products from raw materials.
Bug`s music provide to customer raw materials, just as sources of sound or music videos are. But almost raw materials are added value by editing -insert lyrics, photos, videos, articles and so on.-
to service variety devices such like mp3 player, mobile phone, notebook computer, tablet PC, value-added products are processed into the correct form at each devices -for example, mp3 .amr .wav .flac .m4r .mmf- Especially, today, smart phon market come to the fore as iPhone & Android Phone is now on the market. So they focus on providing service by "Bugs Application".

참고자료

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