[창업론]바이오스페이스(인바디)의 창업아이디어

소개

바이오스페이스의 창업과정과 강점을 설명하는 영어 리포트입니다.

인터뷰 내용이 들어있거나 회사에 대한 정보가 있는 참고문서 부분은 회사측에서 재배포를 하지 말라고 해서 삭제했습니다.

목차

1. Cognitive Foundation of Establishing
(1) Who is the founder?
(2) Idea Generation: It wasn’t occurred, but improved from old knowledge.
(3) Creativity
1) Cha Ki-Chul CEO’s broad, rich even unique Knowledge base from him bachelor’s major
2) Cha Ki-Chul CEO’s Personality attributes
(4) Opportunity recognition
(5) Analysis through the 3 Factors of Establishing venture.
2. Competencies
(1) Technological World’s Best Technology
(2) Demographic
(3) Economic
(4) Management
Marketing and Sales
(1) Marketing is a dressing of business
(2) Sales : Women power of visiting sales
Semi-Conclusion
Conclusion and prospects
Future prospects
1) PAPS : the Schools are their new market
2) Health Naver : the customer needs
Our Opinions

본문내용

Entrance
BIOSPACE is the company which produces INBODY, a body composition analyzer. When we took this company for mid-term report from Professor, we were so fuzzy because we couldn`t imagine anything from its unfamiliar and embarrassed name, BIOSPACE. We had just assumed that ‘is this a Space biotech company? Or Space Engineering? Or interiors company?’ However we finally noticed after seeing their representative item `INBODY` from web site. Since a few years ago, those electronic medical analyzers are easily seen from various places like health clubs or hospitals and BIOSPACE is the company which produces that analyzer.
Unlike typical knowledge-based industries, Electronic medical device (EMD) industries have some technical barriers to entry because of the thick of a high-tech industry. EMD technology is a complex of medical and engineering technology like electronic engineering, computational engineering, mechanical engineering, physics, chemistry and medicine. Therefore about 85% of EMD markets are already occupied by US, Japan, and Germany. Korea`s technology is not developed as much as that country, so it’s not easy to imagine that Korean pins their name on the top of the lank in EMD market....

참고자료

· Entreprenourship (09)