케이스 스터디 (retailing china)

소개

케이스 스터디로서 사라가 중국에 가서 이것저것 파악하고 결론은 내는 글입니다
Sarah Harrison the President of Retail Experience Associates, a retail consulting firm. 목차 보시면 무슨 글인지 아실겁니다
외국에서 친구가 대학교 3학년이라서 써준 글입니다.

목차

CHINESE RETAIL STORY
Synopsis
Identification of the Problem
Customer Care
Alternatives
Best Choice
Conclusion

본문내용

Synopsis
China’s retailing story is different from US retail industry. Sarah Harrison the President of Retail Experience Associates, a retail consulting firm. Her tour to China was followed by an invitation and a suggestion from her Professor meant to give consultancy to a retail firm. She took a one weak study in a major government owned Chinese retail chain First Department Store in Suzhou, China. The department store will be one among the leading department stores. During the one week time Sarah could not learn much about the operations, customer care or marketing effort of First Department Store. However she got a general idea about how things are organized in First Department Store and its branch.
She wanted to have an in depth analysis of the operations of First Department Store. She wanted to spend time with the department heads and the sales men to know about the functioning of the organization in detail. But the effort did not see result as the sales men were not very enthusiastic with her efforts. Change cannot be made overnight. Sarah’s experience as a customer in the store was not encouraging. She came to know how bad a customer can feel in the store.

참고자료

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