도너랜드의 마케팅 리포트 입니다. (영문으로 작성)

소개

도너랜드의 마케팅 리포트 입니다.
짧은 영어실력으로 작성하여, 부족한 면이 많습니다.
많은 문법오류와 스펠링 오류등이 있을 수 있습니다.

목차

<Table of Contents>
Executive Summary 2
1. Description of Product 4
1.1 What is “Angel Clay” 4
1.2 Why Clay toy? 4
1.3 About Donerland Co. 5
1.4 Product Benefits and Modification 6
2. Market Choice Rationale 7
2.1 Japan Overview 7
2.1.1 Relationship with Korea 8
2.1.2 General factors comparison of Korea and Japan 8
2.2 Japanese Clay toy market 9
2.3 Target Customer Profile 10
2.3.1. Market Size 10
2.3.2 Target market’s Characteristics 11
3. Market Entry 12
3.1 Short term strategy 12
3.2 Mid, Long-term strategy 13
4. Legal, Political and Cultural Impact 13
4.1 Legal Impact 13
4.2 Political Impact 14
4.3 Cultural Impact 15
4.4 Other Impact 15
5. 4Ps 15
5.1 Product 15
5.2 Promotion 16
5.2.1 Websites 16
5.2.2 Magazines 17
5.2.3 Promotional event 17
5.2.4 Exhibition 17
5.3 Price 18
5.4 People 18
5.5 After-sales Service 19
6. Logistics 19
7. Conclusion and Action Plan 20
Bibliography 22
Appendix A 24
Appendix B 25

본문내용

Executive Summary

This international marketing plan for Donerland’s “Angel Clay” assesses Japan for export. Donerland needs to export its main item of clay toys to another country for making more profit through new oversea countries entry. This is not only making profit, but also expanding business opportunities in the new market.
Now Donerland has relevant experience and know-how and does business in domestic market successfully, but competitors or companies that import similar products increase. Therefore, this report focuses on the successful marketing for Donerland Co.
An action plans have also contained lack of this report and next strategic for Donerland in order to do business successfully.

참고자료

· Central Intelligence Agency. (2009). The world factbook on june 26, 2009, from
· https://www.cia.gov/library/publications/the-world-factbook/geos/JA.html
· Donerland. (2009). Retireved in 2009, from
· http://www.donerland.co.kr/ENG/
· Governance Matters. (2009). Japan. From
· http://info.worldbank.org/governance/wgi/sc_chart.asp
· Japan External Trade Organization (2007). Handbook for Consumer Products Import Regulations.
· Japan External Trade Organization (2007). Report and Statistics. (2007)
· http://www.jetro.go.jp/en/reports/
· Japan toy association. (2006). Scale of toy market in Japan, 2006, from
· http://www.toys.or.jp/2005_sijyoukibo_data.htm
· Japanese Market News. (2005). Retrieved on Sep 16, 2005, from
· http://www.mosaka.com/en/marketnews/2005/09/japan_seeks_more_environmental.html
· Korea Trade-Investment Promotion Agency (2009). Globalwindow.
· http://www.globalwindow.org/wps/portal/gw2/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4238HEBSYGZAR76kWBGoAFczMsEKoakztsFU8zLFCHm65Gfm6ofBJSLNAcKuZh460flpKYnJlfqB-t76wfoF-SGhoZGlHs7OioqAgBHG5Lz/delta/base64xml/L0lJSk03dWlDU1lBIS9JTGpBQU15QUJFUkVSRUlrLzRGR2dkWW5LSjBGUm9YZnJDRUEhLzdfRV9ENEsvMTAxMDU2MTA!#7_E_D4K
· Korea Trade-Investment Promotion Agency (2009). Globalwindow.
· http://www.globalwindow.org/wps/portal/gw2/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLd4238HEBSYGZAR76kWBGoAFczMsEKoakztsFU8zLFCHm65Gfm6ofBJSLNAcKuZh460flpKYnJlfqB-t76wfoF-SGhoZGlHs7OioqAgBHG5Lz/delta/base64xml/L0lJSk03dWlDU1lBIS9JTGpBQU15QUJFUkVSRUlrLzRGR2dkWW5LSjBGUm9YZnJDRUEhLzdfRV9ENEsvMTAxMDU3NjY!#7_E_D4K
· NDP Group. (2009). Toy markets Dynamic report, 2009, from
· http://www.npd.com/lps/PDF_SpecialReports/Toys-Market-Dynamic.pdf
· NDP Group. (2009). Toy markets in the world report, 2009
· World Trade Organization. (2008) International Trade Statistics, 2009, from
· http://www.wto.org/english/res_e/statis_e/its2008_e/its2008_e.pdf
· Yahoo! Inc. (2009b). Currency Converter. Retrieved on Oct 12, 2009, from(japan)
· http://ca.finance.yahoo.com/currency/convert?from=USD&to=JPY&amt=1&t=2y