스타벅스 유통구조 개선사항

소개

스타벅스 현 유통구조 그리고 미래에 나아가야 할 유통구조를 설명한 ppt 입니다.
발표 자료 중간쯤 보면 2개 슬라이드로 스타벅스 유통구조를 만들었습니다. 작성시 자료가 없어서 정말 애먹었습니다.

목차

Background Information
-Business Area and Competition
Channel Structure
-Conventional and Current Channel
-Strength and Weakness
Channel Strategy & Structure
-General Policies and Strategy
-Problems
Recommendation
-Actions to be taken
Reference

본문내용

Started in 1971 at Seattle, Washington, USA

Howard Schultz joins Starbucks as director of retail operations and marketing in 1982

The world’s largest specialty coffee store

Sells mostly coffee, other hot and cold drinks, snacks, and items such as mugs and coffee beans

Mission Statement
To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time.

Targets high-income customers at specialty coffee for premium price

Introduced the “third place” to spend time besides home and work

Porter’s Five Forces Model:
Industry rivals
- Other specialty coffee stores; Caribou , Peet’s coffee
- Fast food chains; Dunkin Donuts, McDonalds
Entrance barriers
- Relatively low
Substitutes products
- Nearly none. Soda-drinks consumption decreases
Bargaining power of Buyers
- Gaining power (Backward integration possible)
Bargaining power of Suppliers
- Gaining power (Forward integration possible)

참고자료

· “Starbucks Mission Statement” Starbucks Coffee Company. 5 Feb. 2008 <http://www.starbucks.com/aboutus/environment.asp
· “Company Annual Report 2008” http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnual
· “Starbucks Makes Big Investment in Fair Trade” http://www.trendbird.co.kr/2174
· “Strategy as Ecology.” Iansiti, Marco and Levien, Roy. Harvard Business Review. March 2004
· “Despite Growth, Starbucks Can`t Dislodge Local Rivals” Retrieved January 2, 2008, from Wall Street Journal : http://blogs.wsj.com/informedreader/2007/12/28/starbucks-friend-of-the-mom-and-pop-coffee-shop/
· “McDonalds Vs. Starbucks: Called to the Espresso Bar” Retrieved January 24, 2008, from Wall Street Journal : http://online.wsj.com/article/SB120044771342193087.html