광동 옥수수염차 마케팅 분석 영문 PPT입니다

소개

광동 옥수수염차 마케팅 분석 리포트입니다.
각종마케팅 이론 접목시켜 분석하였습니다.
첨부터 끝까지 영문작성되었고
발표시 쓸수있는 스크립트가 슬라이드 아래에 다 작성되어 있습니다.

목차

1. History of the company
2. Marketing philosophy
3. The reason of selecting this project
4. Analysis of Environment - SWOT Analysis
5. ‘Misam tea’ - SWOT Analysis
6. STP Analysis
7. Financial History
8. Production plan
9. Sales plan
10. Why do we expect the success of this project
11. Conclusion

본문내용

I will introduce my project in accordance with this order.
History
Actually, we were involved in government from 1899 to 2002.
Especially, we use our company name ‘Cheong-Kwan-Jang’ from 1940.
And government control ‘Cheong-Kwan-Jang’ by controlling of ministry of finance from 1948.
Government have controlled all ginsengs by making ginseng monopoly law in Korea from 1987.
They established Korea Tobacco & Ginseng Corporation.
And we came under private management from 2002
and expanded our market to the world such as US, Japan, China.
Marketing philosophy
There are three marketing philosophies.
That is ‘ Transparent Enterprise’, ‘ Innovative Enterprise’, and ‘ Socially Responsible Enterprise’
Those are our business mission.
Increasing interest of health
(Well-being, Muscle)
Increasing interest of
‘tea’ beverage
(17 tea)
Expending Tea Market
Invasion Blue Ocean
(For men)
The Expectation of
Increasing the Number of
Consumers
The reason of
Selecting this project
There are four big reasons of selecting this project.
Firstly, ‘Increasing interest of health’.
These day, many men are eager to make good body shape and drinking well-being beverage.
Secondly, ‘Increasing interest of ‘tea’ beverage.
Compared to carbonated drink like coke, the market for tea beverage is getting bigger.
And ‘Expanding tea market.’
The scale of tea market is getting bigger, so there are a lot of tea company like ‘Namyang’ and ‘Kwangdong’
Most of all, tea’s image is very good because it is not heavy.
And as I said before, we think we can invade men’s market because there is no big our competitor.
So we expect to increase the number of customers and make big profit

참고자료

· 없음