액티브 시니어 여성의 화장품 사용실태와 화장태도에 관한 연구 (Analysis of Cosmetics Use Patterns and Makeup Attitude in Active Senior Women)

서지정보

· 발행기관 : 한국미용학회
· 수록지 정보 : 한국미용학회지 / 24권 / 5호 / 1086 ~ 1097페이지
· 저자명 : 김의형, 김선형

초록

This study attempted to investigate and analyze Active Senior women’s cosmetics use patterns and attitude and provide basic data for effective marketing in senior industry. In terms of the use of cosmetics, ‘foundation’ was the most common, followed by ‘functional cosmetics’ and ‘color cosmetics’. When asked what is most needed, ‘UV-blocking cosmetics’ was the highest, followed by ‘wrinkle-care cosmetics’, ‘nourishing cosmetics’, ‘skincare cosmetics by age’, ‘brightening cosmetics’, ‘dry skincare (moisturizing) cosmetics’, ‘customized cosmetics for age’ and ‘hair color’. In terms of inconvenience factors in buying and using cosmetics, ‘too expensive’ was the highest while ‘I don’t know much about cosmetic brands’ was the lowest. In terms of selection factors, ‘quality’ was the highest, followed by ‘price’ and ‘brand’. In terms of a source of cosmetics-related information, ‘personal experience’ was the highest. When asked who was most influential in selecting cosmetics, ‘friends’ and ‘child’ were most responded. When asked where they usually get cosmetics, ‘cosmetics store’ was the highest. When asked why they get cosmetics there, ‘ease in buying’ was most responded. Therefore, it is reasonable to conclude that silver-generation women tend to get cosmetics at an easy-to-buy store.

영어초록

This study attempted to investigate and analyze Active Senior women’s cosmetics use patterns and attitude and provide basic data for effective marketing in senior industry. In terms of the use of cosmetics, ‘foundation’ was the most common, followed by ‘functional cosmetics’ and ‘color cosmetics’. When asked what is most needed, ‘UV-blocking cosmetics’ was the highest, followed by ‘wrinkle-care cosmetics’, ‘nourishing cosmetics’, ‘skincare cosmetics by age’, ‘brightening cosmetics’, ‘dry skincare (moisturizing) cosmetics’, ‘customized cosmetics for age’ and ‘hair color’. In terms of inconvenience factors in buying and using cosmetics, ‘too expensive’ was the highest while ‘I don’t know much about cosmetic brands’ was the lowest. In terms of selection factors, ‘quality’ was the highest, followed by ‘price’ and ‘brand’. In terms of a source of cosmetics-related information, ‘personal experience’ was the highest. When asked who was most influential in selecting cosmetics, ‘friends’ and ‘child’ were most responded. When asked where they usually get cosmetics, ‘cosmetics store’ was the highest. When asked why they get cosmetics there, ‘ease in buying’ was most responded. Therefore, it is reasonable to conclude that silver-generation women tend to get cosmetics at an easy-to-buy store.

참고자료

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