감성 디자인을 적용한 생성형 AI 화장품 용기 디자인 연구 (A Study on the Design of Generative AI Cosmetics Containers with Emotional Design)

서지정보

· 발행기관 : 한국디자인문화학회
· 수록지 정보 : 한국디자인문화학회지 / 30권 / 3호 / 31 ~ 41페이지
· 저자명 : 곡위광

초록

본연구의목적은화장품패키지디자인을개선하고소비자의감성을자극하는디자인을구현하는데있다.이를위해FulQun브랜드를대상으로생성형AI와감성디자인을활용하여브랜드정체성을강화하고자하였다.연구방법으로는첫째, FulQun브랜드의소비자리뷰를분석하여감성키워드와디자인키워드를도출하였다.둘째,기존색상을바탕으로색상바리에이션을생성하고,사용자설문조사를통해새로운브랜드컬러를선정하였다.셋째,도출된키워드를반영한프롬프트를설정하여다양한스케치를생성하고,소비자평가를통해최적의디자인을선정한후, 3DAI프로그램을사용하여입체시안을완성하였다.연구결과, FulQun브랜드소비자와의감정적연결을강화하고브랜드정체성을강조하는새로운디자인을개발하였다.이를통해생성형AI를활용한제품시안설계프로세스를제안함으로써, AI기술을효과적으로제어하고활용하여빠르게변화하는사회에적응하고선도할수있는디자이너의역할을기대한다.

영어초록

Thepurposeof thisstudyistoimprovecosmetic packagedesignandimplementadesignthatstimulates consumers’ emotions. To this end,we attempted to strengthenthebrandidentityof theFulQunbrandby using generative AI and emotional design. As a researchmethod, first,emotionalkeywordsanddesign keywordswerederivedbyanalyzingconsumerreviews of theFulQunbrand. Second, color variationswere createdbasedonexistingcolors,andnewbrandcolors wereselected throughauser survey.Third, various sketcheswerecreated,evaluated,andmadeinto3Dby settingpromptsthatreflectedthederivedkeywords.As a result of the research, anewpackagedesignwas developed that reflects thesensibilityof theFulQun brand. Byproposingaproduct draft designprocess usinggenerativeAI,weexpect theroleofdesigners whocaneffectivelycontrol andutilizeAI technology toadapt toand leadarapidlychangingsociety

참고자료

· 없음