젠더리스 화장품 광고에 표현된 남성 메이크업 이미지 연구 (A Study of Aesthetic characteristic by Make-up Image in the Genderless Cosmetics)

서지정보

· 발행기관 : 한국미용학회
· 수록지 정보 : 한국미용학회지 / 26권 / 6호 / 1344 ~ 1356페이지
· 저자명 : 양수미

초록

This study classified makeup image types focusing on Genderless Cosmetic advertisements that were introduced in Genderless Cosmetic Brand, and analyzed Characteristic by makeup image type according to it. The results were as follows. First, ‘Masculinity makeup’ expresses ‘Décadence makeup’ and ‘Smokey makeup’. ‘Feminity makeup’ expresses soft and womanly image of ‘Feminine makeup’, ‘Romantic makeup’ expresses girlish image and ‘Sexy makeup’ expresses womanly sexual image. ‘Neutrality makeup’ expresses ‘Natural makeup’ image. ‘Androgyny makeup’ expresses ‘Avant-garde makeup’ image. Second, the eyebrow shapes in ‘Neutral image makeup’ were equally shown a standard form, an natural pattern, a horizontal form, and an angular shape. On the other hand, ‘Feminine image makeup’, ‘Romantic image makeup’ had the mainstream as the standard form. ‘Sexy image makeup’ was shown evenly the thick straight pattern and the angular shape, arch shape and was mainly used the brown color. was not form and ‘Décadence Makeup’ had straight pattern form used the black color. The eyeshadow colors in ‘Neutral image makeup,’ ‘Feminine image makeup’ and ‘Romantic image makeup’ the mainstream as peach, beige, light brown, and pink colors. ‘Sexy image makeup’ had glittery purple, green, gold and blue. ‘Avant-garde image Makeup’ had colorful vivid tone. ‘Décadence image Makeup’ had black, deep blue in dark tone. The lips in ‘Neutral image makeup’ used nude pink, pale coral, beige. ‘Feminine image makeup’ and ‘Romantic image makeup’ had pink, coral.
‘Sexy image makeup’ were primarily used the red series and nude pearl pink. ‘Avant-garde image Makeup’ had colorful vivid tone and neon color. ‘Décadence image Makeup’ had nude color, deep red in dark tone. Third, ‘Natural image makeup’ did not highlight any specific section. ‘Romantic image makeup’ and ‘Feminine image makeup’ did fruitful blusher of coral, pink. ‘Sexy image makeup’ tend to give a point with glittery and pearl series to the lip makeup color. ‘Avant-garde image Makeup’ had colorful art painting. ‘Décadence image Makeup’ had not highlight because emphasis smokey eye makeup.

영어초록

This study classified makeup image types focusing on Genderless Cosmetic advertisements that were introduced in Genderless Cosmetic Brand, and analyzed Characteristic by makeup image type according to it. The results were as follows. First, ‘Masculinity makeup’ expresses ‘Décadence makeup’ and ‘Smokey makeup’. ‘Feminity makeup’ expresses soft and womanly image of ‘Feminine makeup’, ‘Romantic makeup’ expresses girlish image and ‘Sexy makeup’ expresses womanly sexual image. ‘Neutrality makeup’ expresses ‘Natural makeup’ image. ‘Androgyny makeup’ expresses ‘Avant-garde makeup’ image. Second, the eyebrow shapes in ‘Neutral image makeup’ were equally shown a standard form, an natural pattern, a horizontal form, and an angular shape. On the other hand, ‘Feminine image makeup’, ‘Romantic image makeup’ had the mainstream as the standard form. ‘Sexy image makeup’ was shown evenly the thick straight pattern and the angular shape, arch shape and was mainly used the brown color. was not form and ‘Décadence Makeup’ had straight pattern form used the black color. The eyeshadow colors in ‘Neutral image makeup,’ ‘Feminine image makeup’ and ‘Romantic image makeup’ the mainstream as peach, beige, light brown, and pink colors. ‘Sexy image makeup’ had glittery purple, green, gold and blue. ‘Avant-garde image Makeup’ had colorful vivid tone. ‘Décadence image Makeup’ had black, deep blue in dark tone. The lips in ‘Neutral image makeup’ used nude pink, pale coral, beige. ‘Feminine image makeup’ and ‘Romantic image makeup’ had pink, coral.
‘Sexy image makeup’ were primarily used the red series and nude pearl pink. ‘Avant-garde image Makeup’ had colorful vivid tone and neon color. ‘Décadence image Makeup’ had nude color, deep red in dark tone. Third, ‘Natural image makeup’ did not highlight any specific section. ‘Romantic image makeup’ and ‘Feminine image makeup’ did fruitful blusher of coral, pink. ‘Sexy image makeup’ tend to give a point with glittery and pearl series to the lip makeup color. ‘Avant-garde image Makeup’ had colorful art painting. ‘Décadence image Makeup’ had not highlight because emphasis smokey eye makeup.

참고자료

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