Q방법론 이용한 스마트폰 태권도 품새 애플리케이션 보급 활성화 요인 분석 및 모형 구축 (Distribution Factor Analysis and Model Construction of Smartphone Taekwon-do Pumsae Application by the Use of Q-method)

서지정보

· 발행기관 : 한국체육과학회
· 수록지 정보 : 한국체육과학회지 / 22권 / 5호 / 165 ~ 181페이지
· 저자명 : 이경록, 이지은, 김공

초록

This study analyzes pumsae application distribution activation factor by the use of Q-method, one of study methods with which it is possible to analyze smartphone Taekwondo pumsae application users' respective attitude through instructors' views. This study leaded to the conclusion as followings. First, this study analyzed typeⅠ,Ⅱ,and Ⅲ smartphone Taekwondo pumsae application distribution factors and classified typeⅠwith 'advertisement strategy affirmation and device subsidiary service denial type, typeⅡ with consumer benefit affirmation and advertisement/device subsidiary service denial type', and typeⅢ with 'consumer benefit/ advertisement affirmation and outer circumstance denial type'. The common factor with three types combined are the contents on 'consumer benefit and advertisement' such as tailor-made service supply, access circumstance and level assurance, management system organization, and advertisement. They are recognized to be smartphone Taekwondo pumsae application distribution activation factor. On the other hand, the contents on subsidiary functions such as instruction recommendation function, score system introduction and rank introduction, and slow motion function introduction were not considered to be so meaningful as the smartphone Taekwondo pumsae application distribution activation. Generally, common affirmative factors were related with 'consumer benefit and advertisement' and common negative factors were related with 'subsidiary services'.

영어초록

This study analyzes pumsae application distribution activation factor by the use of Q-method, one of study methods with which it is possible to analyze smartphone Taekwondo pumsae application users' respective attitude through instructors' views. This study leaded to the conclusion as followings. First, this study analyzed typeⅠ,Ⅱ,and Ⅲ smartphone Taekwondo pumsae application distribution factors and classified typeⅠwith 'advertisement strategy affirmation and device subsidiary service denial type, typeⅡ with consumer benefit affirmation and advertisement/device subsidiary service denial type', and typeⅢ with 'consumer benefit/ advertisement affirmation and outer circumstance denial type'. The common factor with three types combined are the contents on 'consumer benefit and advertisement' such as tailor-made service supply, access circumstance and level assurance, management system organization, and advertisement. They are recognized to be smartphone Taekwondo pumsae application distribution activation factor. On the other hand, the contents on subsidiary functions such as instruction recommendation function, score system introduction and rank introduction, and slow motion function introduction were not considered to be so meaningful as the smartphone Taekwondo pumsae application distribution activation. Generally, common affirmative factors were related with 'consumer benefit and advertisement' and common negative factors were related with 'subsidiary services'.

참고자료

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