메타텍스트의 인지적 의미 해석 과정 ―패러디 광고텍스트에 대한 수용자의 인지책략과 관련하여 (The Interpretational Process in Recognition ofMeta Text Meanings ―Regarding Receiver’s Recognition Strategies on the Parody Advertisement Texts)

서지정보

· 발행기관 : 충남대학교 인문과학연구소
· 수록지 정보 : 인문학연구 / 36권 / 2호 / 53 ~ 76페이지
· 저자명 : 임지원

초록

This document is to discuss how the receivers, of parody advertisement texts, which is one type of meta-text, interpret the meanings the most successfully by their own recognition strategies. This issue has been mainly discussed with the group of other concrete solutions for text recognition process. The author proceeded with sample group question investigation on the hypothesis, which states that there is a major relation between the first stage in the theory of Interpretational Process on the recognition of meanings, and the receivers’recognition strategies, in other words, memorization. Furthermore, he/she carried on the analysis and comparison between the outputs of question investigation and the recent parody advertisement texts.
The result of this research process, validated, that advertisement contexts using meta-text as main frame, were in a great account of persuading messages by application of the receivers’ memorization devices. What follows are the summary of the discussion on this subject.
In the theory of Interpretational Process on the recognition of meanings (Jiwon Lim, 2008), as analyzed the parody advertisement texts using scale of 4 steps of ‘verification -> search -> comprehension -> derivation of meanings’, we could find receivers’ efforts on the correction of the discordance with original texts at the 1st stage of verification. For the further research, we performed the question investigation again to clarify where the receivers’ verification of homogeneity, on the meta-texts and original texts, occurs. As an output of this investigation, we were able to spot the plots and fragments that the receivers remember from the original texts of literary works. Here, receivers’ recognition strategies related to their own memorization processes, are distributed very subjectively and autonomously. Only, it was conjectured that the receivers’ recognition strategies on parody advertisement texts are in a great account of the concrete solutions of issues in perception of original texts and that it’s possible to enhance the possibilities in achieving the final goals of parody advertisement text production conversely using the result of this research.
Eventually, it was more common that the parody text receivers remember the fragment scenes and stories rather than the main plot line. Ultimately, recognition strategies are the receivers’ abilities in collecting the fragments of the scenes and stories and inferring the overall plot of the text by doing it. This is related to the fact that the verification process on the subsets of original texts in the parody advertisement texts, is the actual given device for the receivers to extract the main plot line.

영어초록

This document is to discuss how the receivers, of parody advertisement texts, which is one type of meta-text, interpret the meanings the most successfully by their own recognition strategies. This issue has been mainly discussed with the group of other concrete solutions for text recognition process. The author proceeded with sample group question investigation on the hypothesis, which states that there is a major relation between the first stage in the theory of Interpretational Process on the recognition of meanings, and the receivers’recognition strategies, in other words, memorization. Furthermore, he/she carried on the analysis and comparison between the outputs of question investigation and the recent parody advertisement texts.
The result of this research process, validated, that advertisement contexts using meta-text as main frame, were in a great account of persuading messages by application of the receivers’ memorization devices. What follows are the summary of the discussion on this subject.
In the theory of Interpretational Process on the recognition of meanings (Jiwon Lim, 2008), as analyzed the parody advertisement texts using scale of 4 steps of ‘verification -> search -> comprehension -> derivation of meanings’, we could find receivers’ efforts on the correction of the discordance with original texts at the 1st stage of verification. For the further research, we performed the question investigation again to clarify where the receivers’ verification of homogeneity, on the meta-texts and original texts, occurs. As an output of this investigation, we were able to spot the plots and fragments that the receivers remember from the original texts of literary works. Here, receivers’ recognition strategies related to their own memorization processes, are distributed very subjectively and autonomously. Only, it was conjectured that the receivers’ recognition strategies on parody advertisement texts are in a great account of the concrete solutions of issues in perception of original texts and that it’s possible to enhance the possibilities in achieving the final goals of parody advertisement text production conversely using the result of this research.
Eventually, it was more common that the parody text receivers remember the fragment scenes and stories rather than the main plot line. Ultimately, recognition strategies are the receivers’ abilities in collecting the fragments of the scenes and stories and inferring the overall plot of the text by doing it. This is related to the fact that the verification process on the subsets of original texts in the parody advertisement texts, is the actual given device for the receivers to extract the main plot line.

참고자료

· 없음