프로야구 원정팬의 고향 지역사회 인식이 고향팀 인식에 미치는 영향 (A The Effects of Professional Baseball Away Fans' Awareness of Hometown Community on Their Perception of the Hometown Team)

서지정보

· 발행기관 : 한국체육과학회
· 수록지 정보 : 한국체육과학회지 / 30권 / 3호 / 187 ~ 199페이지
· 저자명 : 이완영, 최윤소

초록

The purpose of this study was to examine the awareness of away fans about the hometown community on their perception of the hometown team by targeting on baseball fans that migrated to reside in the capital area. For this study, the targeted away fans were limited to KIA, HANWHA, and LOTTE fans, who are away fans that watch baseball from the capital area, and the influence caused by the hometown community awareness of the away fans on their perception about the hometown team was explored. The research findings are as follows. First, it was displayed that as the away fans residing in the capital area have a higher sense of pride about their region and lower affection towards their region, then their perception of hometown baseball team athletes appeared to be high. Second, for the perception of the away fans residing in the capital area, as they have a higher sense of pride and satisfaction about the region but lower affection towards the region, then they had a high perception about their hometown baseball team. Third, as the away fans residing in the capital area have a higher the sense of pride and satisfaction about the region while their affection towards the region is lower, their perception of the parent company of the hometown team was high. The significance of the research findings is that the positive perception of away fans that left their hometown to reside in the capital area has a positive influence on the athletes, baseball team, and even the parent company cheering for the team and it is considered that the fans continue cheering for their hometown team even while they reside in other regions due to homesickness.

영어초록

The purpose of this study was to examine the awareness of away fans about the hometown community on their perception of the hometown team by targeting on baseball fans that migrated to reside in the capital area. For this study, the targeted away fans were limited to KIA, HANWHA, and LOTTE fans, who are away fans that watch baseball from the capital area, and the influence caused by the hometown community awareness of the away fans on their perception about the hometown team was explored. The research findings are as follows. First, it was displayed that as the away fans residing in the capital area have a higher sense of pride about their region and lower affection towards their region, then their perception of hometown baseball team athletes appeared to be high. Second, for the perception of the away fans residing in the capital area, as they have a higher sense of pride and satisfaction about the region but lower affection towards the region, then they had a high perception about their hometown baseball team. Third, as the away fans residing in the capital area have a higher the sense of pride and satisfaction about the region while their affection towards the region is lower, their perception of the parent company of the hometown team was high. The significance of the research findings is that the positive perception of away fans that left their hometown to reside in the capital area has a positive influence on the athletes, baseball team, and even the parent company cheering for the team and it is considered that the fans continue cheering for their hometown team even while they reside in other regions due to homesickness.

참고자료

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