공연예술분야의 인큐베이팅 프로그램 사례 연구 -두산아트센터와 창작팩토리를 중심으로- (A case study of incubating program in performing arts -Focused on Doosan Arts Centre and Creation Factory)

서지정보

· 발행기관 : 한국연극교육학회
· 수록지 정보 : 연극교육연구 / 20권 / 20호 / 53 ~ 85페이지
· 저자명 : 김승미

초록

In the performing arts field, attempts to find out young artists and to help them complete their works have been increasing. So they are getting more chances to reveal their potential artistic talents while they have been facing difficulties such as budget constraints, poor marketing skills and failures to begin their works. Most names of supporting programs contain the word 'incubating', which literally means raising a child or schoolcare for children. 'Incubating' was initially widely used in the industrial sector with an aim to help boost high tech start-up companies.
Therefore, incubating programs for performing arts basically intend to support young artists in the long run perspective by providing them with overall package services such as spaces for rehearsal and production, constant staff training, mentoring, public relations and marketing and so on. That is to say, while supportive programs for performing artists in the public and private sectors have been focused on high-profile ones in the short term or one-time base, today's programs are becoming more engaged in finding out creative young artists and breeding them.
As of March 2012, more than ten incubating programs are known to have been carried out in the performing arts area in Korea. Such programs as done by Doosan Art Centre since 2007, which has been praised as successful, have contributed much to boosting the art incubation boom among public institutions and private theatres. 'The daycare program for creators' of Doosan Art Centre in 2007 was followed by 'Creation Factory' and 'Spring artist, Winter stage' in 2008, 'Artist supporting program of Daegu Musical Program,' 'Big Boy Project' and 'Linkage Project' in 2009. The number of incubating programs increased rapidly in 2010. 'Incubating program for Daehakno good works,' 'Program for new promising plays,' 'Program for promising artists,' 'Doosan Art LAB,' and 'CJ Creative Minds' are such cases.
These art programs are unanimously proclaiming that they are totally different from prior supporting programs in that they continue to provide most of the curriculums which are needed to complete all stages of an art work from planning, producing to practicing, advertising, marketing. That is, those projects are eager to help inexperienced but promising young artists become the independent professional ones. In some cases, veteran performing artists come out to hand on their know-how to young artists.
Some programs are on the brink of producing good output. 'Crazy Drama''DoDo' of Creation Factory completed their works through the fourth grade supporting project. '1-dong 2-beonji, Chasukine' enjoyed the honor of Dong-a Drama Prize winner with the help of three grade aid curriculum of the institution. 'Lee Jaram's Sacheonga' and 'A day of novelist Gubo', which were sponsored by Doosan Art Center's program have also received huge applauds from art critics. Furthermore, 'Mobydick', which was well-known for getting incubation from multiple famous programs such as Daegu Musical Festival, Doosan Art LAB, CJ Creative Mines, received lots of positive responses from musical fans.
Although we have a couple of success stories about performing art incubating business such as 'Mobydick' and '1-dong 28-beonji Chasukine', there are long way to go ahead of us. While art incubating business has become a kind of fashion among big theatres and Mecena oriented campanies, we have to wait until the outstanding performances are to come out steadily. It's time to give impetus to art incubating movement so as it does not disappear as a one-time fashion. This essay tried to find out what we can do to renovate and upgrade the art incubating business and related infrastructure, after going over the realities of the art supporting system in Korea. In the final analysis, five solutions were derived from five key points, that is, sustainability, concreteness, network availability, professionalism, and customization of supporting systems.

영어초록

In the performing arts field, attempts to find out young artists and to help them complete their works have been increasing. So they are getting more chances to reveal their potential artistic talents while they have been facing difficulties such as budget constraints, poor marketing skills and failures to begin their works. Most names of supporting programs contain the word 'incubating', which literally means raising a child or schoolcare for children. 'Incubating' was initially widely used in the industrial sector with an aim to help boost high tech start-up companies.
Therefore, incubating programs for performing arts basically intend to support young artists in the long run perspective by providing them with overall package services such as spaces for rehearsal and production, constant staff training, mentoring, public relations and marketing and so on. That is to say, while supportive programs for performing artists in the public and private sectors have been focused on high-profile ones in the short term or one-time base, today's programs are becoming more engaged in finding out creative young artists and breeding them.
As of March 2012, more than ten incubating programs are known to have been carried out in the performing arts area in Korea. Such programs as done by Doosan Art Centre since 2007, which has been praised as successful, have contributed much to boosting the art incubation boom among public institutions and private theatres. 'The daycare program for creators' of Doosan Art Centre in 2007 was followed by 'Creation Factory' and 'Spring artist, Winter stage' in 2008, 'Artist supporting program of Daegu Musical Program,' 'Big Boy Project' and 'Linkage Project' in 2009. The number of incubating programs increased rapidly in 2010. 'Incubating program for Daehakno good works,' 'Program for new promising plays,' 'Program for promising artists,' 'Doosan Art LAB,' and 'CJ Creative Minds' are such cases.
These art programs are unanimously proclaiming that they are totally different from prior supporting programs in that they continue to provide most of the curriculums which are needed to complete all stages of an art work from planning, producing to practicing, advertising, marketing. That is, those projects are eager to help inexperienced but promising young artists become the independent professional ones. In some cases, veteran performing artists come out to hand on their know-how to young artists.
Some programs are on the brink of producing good output. 'Crazy Drama''DoDo' of Creation Factory completed their works through the fourth grade supporting project. '1-dong 2-beonji, Chasukine' enjoyed the honor of Dong-a Drama Prize winner with the help of three grade aid curriculum of the institution. 'Lee Jaram's Sacheonga' and 'A day of novelist Gubo', which were sponsored by Doosan Art Center's program have also received huge applauds from art critics. Furthermore, 'Mobydick', which was well-known for getting incubation from multiple famous programs such as Daegu Musical Festival, Doosan Art LAB, CJ Creative Mines, received lots of positive responses from musical fans.
Although we have a couple of success stories about performing art incubating business such as 'Mobydick' and '1-dong 28-beonji Chasukine', there are long way to go ahead of us. While art incubating business has become a kind of fashion among big theatres and Mecena oriented campanies, we have to wait until the outstanding performances are to come out steadily. It's time to give impetus to art incubating movement so as it does not disappear as a one-time fashion. This essay tried to find out what we can do to renovate and upgrade the art incubating business and related infrastructure, after going over the realities of the art supporting system in Korea. In the final analysis, five solutions were derived from five key points, that is, sustainability, concreteness, network availability, professionalism, and customization of supporting systems.

참고자료

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