무예축제의 스토리텔링 요소와 개최지 이미지에 대한 무예 종사자의 인식 연구: 충주세계무술축제를 중심으로 (A Study on the Perception of Martial Arts Practitioners on the Storytelling Elements of the Martial Arts Festival and the Venue Image: Focusing on the Chungju World Martial Arts Festiva)

서지정보

· 발행기관 : 대한체육학회
· 수록지 정보 : 대한체육학회지 / 19권 / 2호 / 83 ~ 101페이지
· 저자명 : 이병수

초록

In preparation for the With Corona era, this study is about how the festival organizer should strategically construct the storytelling element through a study on the storytelling elements of the martial arts festival and the martial arts practitioners' perceptions of the venue image, centered on the Chungju World Martial Arts Festival. It is intended to provide basic data for establishing marketing strategies to increase the overall satisfaction of visitors and to enhance the local image, and furthermore, to revitalize Korea's martial arts festivals.
The subject of this study is a population of martial arts officials related to the Chungju World Martial Arts Festival, starting with the 1st festival in 1998 and ending with the 19th in 2019. A non-participant observation method was used to survey experts such as group executives and staff and other related persons, and a total of 38 persons were used for the final analysis. However, it was difficult to expand the size of the target audience due to COVID-19, so only a small number of people who could be called martial arts festival experts were targeted.
As statistical methods for data analysis, frequency analysis and group average analysis were performed, and the following conclusions were obtained. First, the overall storytelling elements of the martial arts festival and the professional recognition of the venue image were positively perceived.
Second, it was found that the storytelling elements according to personal characteristics and career in Chungju World Martial Arts Festival were perceived positively. Third, it was found that the image of the venue according to the personal characteristics and the career of the Chungju World Martial Arts Festival was perceived positively. However, opinions on the storytelling and regional image of martial arts festivals differed according to the tendencies of the subjects of each group.

영어초록

In preparation for the With Corona era, this study is about how the festival organizer should strategically construct the storytelling element through a study on the storytelling elements of the martial arts festival and the martial arts practitioners' perceptions of the venue image, centered on the Chungju World Martial Arts Festival. It is intended to provide basic data for establishing marketing strategies to increase the overall satisfaction of visitors and to enhance the local image, and furthermore, to revitalize Korea's martial arts festivals.
The subject of this study is a population of martial arts officials related to the Chungju World Martial Arts Festival, starting with the 1st festival in 1998 and ending with the 19th in 2019. A non-participant observation method was used to survey experts such as group executives and staff and other related persons, and a total of 38 persons were used for the final analysis. However, it was difficult to expand the size of the target audience due to COVID-19, so only a small number of people who could be called martial arts festival experts were targeted.
As statistical methods for data analysis, frequency analysis and group average analysis were performed, and the following conclusions were obtained. First, the overall storytelling elements of the martial arts festival and the professional recognition of the venue image were positively perceived.
Second, it was found that the storytelling elements according to personal characteristics and career in Chungju World Martial Arts Festival were perceived positively. Third, it was found that the image of the venue according to the personal characteristics and the career of the Chungju World Martial Arts Festival was perceived positively. However, opinions on the storytelling and regional image of martial arts festivals differed according to the tendencies of the subjects of each group.

참고자료

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