남녀 프로농구 관중의 팀연상, 팀애착 및 팀 충성도의 구조적 관계 (Structural Relationship between Team Association, Team Attachment,and Team Loyalty of Male & Female Spectators of Professional Basketball)

서지정보

· 발행기관 : 한국사회체육학회
· 수록지 정보 : 한국사회체육학회지 / 50호 / 57 ~ 68페이지
· 저자명 : 허진영

초록

The purpose of this study was to investigate the relationship ebtween team association, team attachment ,and team loyalty of male and female spectators of professionabl asketball through which to verify if there e-x ists a difference according to the spectators of male and female. This study distributed a total of 440 copies of questionnaires(220 for Male and Female, respectively) using a c onvenient sampling method; then, this study used 416 copies among the collected questionnaires as its final analysis. As the result of making an analysis of a structural equation model in an effort to verify the goodnes sof fit to the research model and individual h-y potheses set up for this purpose, first, game results and team pride were found to have a significant influence on team attachment. Second, team attachment was found not to hvae a significant influence on team loyalty .
Third, in addition, as a result of making a latent means analyiss to see if there exists a difference between th e major variables of Male and Female, Female showed higher laten tmeans in game energy and fun than Male .
Further, as a result of examining the causal relationship between the variables established through the model on which path invariance constraints between groups were placed, it was not found that there existed a difference between empirical models of Male and Female.
Key Words：team association, team attachment, team loyalty

영어초록

The purpose of this study was to investigate the relationship ebtween team association, team attachment ,and team loyalty of male and female spectators of professionabl asketball through which to verify if there e-x ists a difference according to the spectators of male and female. This study distributed a total of 440 copies of questionnaires(220 for Male and Female, respectively) using a c onvenient sampling method; then, this study used 416 copies among the collected questionnaires as its final analysis. As the result of making an analysis of a structural equation model in an effort to verify the goodnes sof fit to the research model and individual h-y potheses set up for this purpose, first, game results and team pride were found to have a significant influence on team attachment. Second, team attachment was found not to hvae a significant influence on team loyalty .
Third, in addition, as a result of making a latent means analyiss to see if there exists a difference between th e major variables of Male and Female, Female showed higher laten tmeans in game energy and fun than Male .
Further, as a result of examining the causal relationship between the variables established through the model on which path invariance constraints between groups were placed, it was not found that there existed a difference between empirical models of Male and Female.
Key Words：team association, team attachment, team loyalty

참고자료

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