레저스포츠의 재미요인과 몰입경험이 참가자의 여가만족 및 지속과 구전의도에 미치는 영향 (The Effect of the Enjoyment Factor and Flow Experience of Leisure Sports on Participant's Leisure Satisfaction, Adherence and Word-of-mouth Intention)

서지정보

· 발행기관 : 한국사회체육학회
· 수록지 정보 : 한국사회체육학회지 / 38호 / 1375 ~ 1390페이지
· 저자명 : 유승각

초록

This study aimed at inquiring into the interrelation between the enjoyment factor of leisure
sports, and flow, leisure satisfaction, leisure adherence and word-of-mouth intention. The results
were summarized as follows.
First, it showed that the enjoyment factor(interest, health, society, pleasure) and flow of leisure
sports, and the leisure satisfaction, leisure adherence and word-of-mouth intention have a
significant positive interrelation each other.
Second, multi-regression analysis of the effect of enjoyment factor(interest, health, society,
pleasure) of leisure sports on leisure satisfaction and adherence showed that the society and
pleasure have a significant positive effect on the leisure satisfaction(p<.01). When stressing the
society factor of leisure sports, the leisure satisfaction increased by .246, and when stressing the
pleasure factor, it increased by .201.
And the health and pleasure had a significant positive effect on the leisure adherence(p<.01).
When stressing the health factor of leisure sports, the leisure adherence climbed by .253, and
when stressing the pleasure factor, it climbed by .250.
Finally, the health and society had a significant positive effect on the word-of-mouth
intention(p<.05). When stressing the society factor of leisure sports, the word-of-mouth intention
was on the increase by .225, and when stressing the health factor, it was on the increase by .175.
Generally, the mediating role of leisure sports flow in the relation with the enjoyment factor of
leisure sports, leisure satisfaction and leisure adherence showed that the flow of leisure sports
plays the mediating role, as it meets the mediating requirements in the relation with the interest
factor of leisure sports and the word-of-mouth intention, the pleasure and the word-of-mouth
intention, and the society and the leisure adherence.

영어초록

This study aimed at inquiring into the interrelation between the enjoyment factor of leisure
sports, and flow, leisure satisfaction, leisure adherence and word-of-mouth intention. The results
were summarized as follows.
First, it showed that the enjoyment factor(interest, health, society, pleasure) and flow of leisure
sports, and the leisure satisfaction, leisure adherence and word-of-mouth intention have a
significant positive interrelation each other.
Second, multi-regression analysis of the effect of enjoyment factor(interest, health, society,
pleasure) of leisure sports on leisure satisfaction and adherence showed that the society and
pleasure have a significant positive effect on the leisure satisfaction(p<.01). When stressing the
society factor of leisure sports, the leisure satisfaction increased by .246, and when stressing the
pleasure factor, it increased by .201.
And the health and pleasure had a significant positive effect on the leisure adherence(p<.01).
When stressing the health factor of leisure sports, the leisure adherence climbed by .253, and
when stressing the pleasure factor, it climbed by .250.
Finally, the health and society had a significant positive effect on the word-of-mouth
intention(p<.05). When stressing the society factor of leisure sports, the word-of-mouth intention
was on the increase by .225, and when stressing the health factor, it was on the increase by .175.
Generally, the mediating role of leisure sports flow in the relation with the enjoyment factor of
leisure sports, leisure satisfaction and leisure adherence showed that the flow of leisure sports
plays the mediating role, as it meets the mediating requirements in the relation with the interest
factor of leisure sports and the word-of-mouth intention, the pleasure and the word-of-mouth
intention, and the society and the leisure adherence.

참고자료

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