회색의 명도차에 따른 무령왕비 관식무늬 가디건의 배색효과 (The Coloration Effects of Cardigan with Queen Mureying's Diadem Pattern According to Brightness Difference of Gray Color)

서지정보

· 발행기관 : 한복문화학회
· 수록지 정보 : 한복문화 / 17권 / 2호 / 5 ~ 14페이지
· 저자명 : 서서영, 이미숙

초록

The purpose of this study is to investigate the emotional image, preference and purchasing intention about the arrangement of colors according to brightness difference of gray color applied to the cardigan. Pattern was used Queen Mureying's diadem pattern in the applying aspects of traditional patterns. The subjects were 604 university students in Daejeon and Chungnam province, and the measuring instruments were 10 stimuli manipulated by color and brightness combination of ground and pattern, self-administered questionnaires consisted of emotional images items, preferences and purchasing intention items, personality items, and subjects' demographics attributions. The data were analyzed by descriptive statistics, factor analysis, Cronbach's α, ANOVA, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. The first, four factors(attractiveness, visibility, mildness, and activity) were emerged on emotional images of knitwear. The second, as ground color of cardigan, the gray of high brightness was perceived more attractively, mildly and actively than gray of low brightness. The third, the red of pattern was perceived by more distinct color than blue or gray. Forth, female felt more mildness on same cardigan than male. Fifth, introvert showed higher preferences and purchasing intention about the gray ground color cardigan than extrovert. Sixth, cardigan preferences were influenced by pattern color on depending on the gender of the subjects. High brightness color of pattern was preferred by female, but low brightness color of pattern was preferred by male.

영어초록

The purpose of this study is to investigate the emotional image, preference and purchasing intention about the arrangement of colors according to brightness difference of gray color applied to the cardigan. Pattern was used Queen Mureying's diadem pattern in the applying aspects of traditional patterns. The subjects were 604 university students in Daejeon and Chungnam province, and the measuring instruments were 10 stimuli manipulated by color and brightness combination of ground and pattern, self-administered questionnaires consisted of emotional images items, preferences and purchasing intention items, personality items, and subjects' demographics attributions. The data were analyzed by descriptive statistics, factor analysis, Cronbach's α, ANOVA, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. The first, four factors(attractiveness, visibility, mildness, and activity) were emerged on emotional images of knitwear. The second, as ground color of cardigan, the gray of high brightness was perceived more attractively, mildly and actively than gray of low brightness. The third, the red of pattern was perceived by more distinct color than blue or gray. Forth, female felt more mildness on same cardigan than male. Fifth, introvert showed higher preferences and purchasing intention about the gray ground color cardigan than extrovert. Sixth, cardigan preferences were influenced by pattern color on depending on the gender of the subjects. High brightness color of pattern was preferred by female, but low brightness color of pattern was preferred by male.

참고자료

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