모발 염색ㆍ염모제의 구매실태 및 인식도 (The Awareness and State of Hairdye Purchases and Hair-dyeing)

서지정보

· 발행기관 : 한국디자인문화학회
· 수록지 정보 : 한국디자인문화학회지 / 14권 / 2호 / 466 ~ 479페이지
· 저자명 : 지정훈, 김성남

초록

The purpose of this study was to examine the hair status of customers, their purchase of hairdye and their perception of hair-dyeing service and hairdye, as hair dyeing is counted among the most crucial factors to determine the image of people. It's basically meant to provide information on hair dyeing and to seek ways of dynamizing it.
The subjects in this study were customers of beauty parlors and skin- care clinics who resided in south and north Jeolla province and were in their 20s and up. After a 10-day survey was conducted from November 1 through 10, 2006, the answer sheets from 351 people were analyzed. To identify the general characteristics of the subjects, statistical data on frequency and percentage were obtained, and x2(Chi-square) test, frequency analysis, t-test and one-way ANOVA were utilized to find out about the hair state of the customers, their purchase of hairdye and their perception of it.
As a result, it's found that hair color had a huge impact on the image of the customers, and that many had their hair dyed to give a change to their image. They thought that hair dyeing was easy to do, no matter whether one was a hair-dyeing specialist or not. They weren't well cognizant of the ingredients of hairdyes, and they bought a hairdye through the advice of hairstylists. To improve their awareness of hairdyes, hairdressers should direct their energy into reinforcing marketing to get an accurate grasp of the psychology of customers, and they also need to explain why customers should have their hair dyed at a beauty salon, and to make a careful effort to protect their hair.

영어초록

The purpose of this study was to examine the hair status of customers, their purchase of hairdye and their perception of hair-dyeing service and hairdye, as hair dyeing is counted among the most crucial factors to determine the image of people. It's basically meant to provide information on hair dyeing and to seek ways of dynamizing it.
The subjects in this study were customers of beauty parlors and skin- care clinics who resided in south and north Jeolla province and were in their 20s and up. After a 10-day survey was conducted from November 1 through 10, 2006, the answer sheets from 351 people were analyzed. To identify the general characteristics of the subjects, statistical data on frequency and percentage were obtained, and x2(Chi-square) test, frequency analysis, t-test and one-way ANOVA were utilized to find out about the hair state of the customers, their purchase of hairdye and their perception of it.
As a result, it's found that hair color had a huge impact on the image of the customers, and that many had their hair dyed to give a change to their image. They thought that hair dyeing was easy to do, no matter whether one was a hair-dyeing specialist or not. They weren't well cognizant of the ingredients of hairdyes, and they bought a hairdye through the advice of hairstylists. To improve their awareness of hairdyes, hairdressers should direct their energy into reinforcing marketing to get an accurate grasp of the psychology of customers, and they also need to explain why customers should have their hair dyed at a beauty salon, and to make a careful effort to protect their hair.

참고자료

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