A Study on the Application of Digital Technology for Cultural Change and Creative Product Development

서지정보

· 발행기관 : 한국상품문화디자인학회
· 수록지 정보 : 상품문화디자인학연구 / 79호 / 383 ~ 393페이지
· 저자명 : 쑨샤오위, 홍경민

초록

Digital technology is having a great influence on the development patterns of various industries and is being reorganized. It is emerging as a new driving force for economic and social development. In addition, culture and creative industries, which are essential elements of the digital economy, are also facing significant opportunities and challenges in digital innovation. In this paper, we explore the application of digital technology in cultural and creative product development. The important direction of digital technology for these creative products was analyzed, and the role of digital culture development and industry was studied. Therefore, this paper studied the new form and culture of digital technology and the possibility of creative products. In addition, the study was conducted by applying a method of analyzing the impact of digital technology on cultural and creative products. The purpose of the study is to study the application of various digital technologies to cultural and creative product development. Through this research, success stories of digital-based culture and creative products are analyzed and the direction is suggested. As a research conclusion, technological innovation that fits the times must be embraced amid the change of digital advanced technology. In addition, it is necessary to seize the best opportunities for the transformation and advancement of the cultural and creative industries, and to realize a variety of international influence for the development of the cultural industry.

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