웹 아이덴티티를 위한 색채 사용에 관한 연구 -포털사이트를 중심으로- (A Study on Color Use for Web Identity - Focusing on Portal Sites -)

서지정보

· 발행기관 : 한국디자인문화학회
· 수록지 정보 : 한국디자인문화학회지 / 14권 / 3호 / 429 ~ 437페이지
· 저자명 : 조혜린

초록

In digital information based society, the internet accelerates the stream of information and creates new methods as a means of digital communication. Development of digital media is changing existing life patterns, which affects individuals and societies depending on who gets good information faster.
Such information is remembered in various forms. For instance, it is seen by eyes, touched, felt by mouths, smelled by noses, and stored in minds. Especially, more than 80% of all information gained from outside is recognized by visual senses, which indicates that vision plays the most important role in this regard.
Therefore, visual design plays the important part in effectively delivering a lot of information, which is the very goal of design, and thus principles and elements regarding design are applied to stimulate visual senses.
Among such elements, color is vital in recognizing and sensing things. Color affects a lot not only design factors but also emotions and feelings of human, which shows the influence is over all general aspects of life. Thus, design utilizing such visual principles of color is made use of as a means of communication as well as esthetic effects.
Color brings a great influence on the formation of identity. Especially, main pages and sub pages with same colors in the space called a 'web' bring about the sense of harmony, efficient information expression, and formation of identity.
This study comparatively investigates the top ten sites among portal sites in Korea regarding how color contributes to the formation of color and recognition.
As a result, it turned out that the top three portal sites play a better role in forming identities by means of color than the 5th and lower sites. Besides, the designs were regarded as improving reliability and satisfaction.
Color is one of the design factors stimulating visual senses. Among a number of design factors, color plays a crucial role in forming identity, and an effective communication tool to improve the efficiency of information expression.
Therefore, under the premise of supposition that claims a design element of color has significant effect in acknowledging object, the purpose of this study is to prove that color greatly contributes in forming identity by examining current top ten portal sites.

영어초록

In digital information based society, the internet accelerates the stream of information and creates new methods as a means of digital communication. Development of digital media is changing existing life patterns, which affects individuals and societies depending on who gets good information faster.
Such information is remembered in various forms. For instance, it is seen by eyes, touched, felt by mouths, smelled by noses, and stored in minds. Especially, more than 80% of all information gained from outside is recognized by visual senses, which indicates that vision plays the most important role in this regard.
Therefore, visual design plays the important part in effectively delivering a lot of information, which is the very goal of design, and thus principles and elements regarding design are applied to stimulate visual senses.
Among such elements, color is vital in recognizing and sensing things. Color affects a lot not only design factors but also emotions and feelings of human, which shows the influence is over all general aspects of life. Thus, design utilizing such visual principles of color is made use of as a means of communication as well as esthetic effects.
Color brings a great influence on the formation of identity. Especially, main pages and sub pages with same colors in the space called a 'web' bring about the sense of harmony, efficient information expression, and formation of identity.
This study comparatively investigates the top ten sites among portal sites in Korea regarding how color contributes to the formation of color and recognition.
As a result, it turned out that the top three portal sites play a better role in forming identities by means of color than the 5th and lower sites. Besides, the designs were regarded as improving reliability and satisfaction.
Color is one of the design factors stimulating visual senses. Among a number of design factors, color plays a crucial role in forming identity, and an effective communication tool to improve the efficiency of information expression.
Therefore, under the premise of supposition that claims a design element of color has significant effect in acknowledging object, the purpose of this study is to prove that color greatly contributes in forming identity by examining current top ten portal sites.

참고자료

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