민속놀이를 활용한 한국적 이미지의 캐릭터 개발에 관한 연구- 연날리기를 중심으로- (A Study for the development of the Korean images characters using Folklore Plays - Focusing on the Kite flying -)

서지정보

· 발행기관 : 한복문화학회
· 수록지 정보 : 한복문화 / 17권 / 4호 / 17 ~ 29페이지
· 저자명 : 문명옥, 엄정옥, 이진숙

초록

Recognizing that the character design has been a pillar of the culture industry, We developed the characters with Korean images topublicize the Korean culture more friendly and at the same time contribute to create relevant revenue. The Korean characters, as the mediaof delivering Korean sense, have the business value and additionally can be the means of communication to stir up the Korean culture andsense. The folklore plays have carried our game culture when being done and converted as a changed type with a certain historical identityin the Korean peninsula. Besides, they, having play feature, recreational feature and art feature, are adequate for expressing Korean imagesbecause they have expressed the sensibility and emotion of Koreans very well. We expressed the Korean images by developing thecharacters of Wunge and Wungsune that are personified bears adopted from the kite-flying, a well-known and familiar traditional folk gameto not only adults but also children, and the DanGun Myth, a state-founding myth. The development of characters with Korean images hasbeen processed in the series of concept selection, design sketch, characters design, characters completion, and characters evaluation. Basedon the evaluation of the characters designed from this study, folklore plays are adequate to express the Korean images and characters ofWunge and Wungsune show well the Korean images and folklore plays as Korean game culture. And they are excellent in the aestheticpoint of view. Wunge and Wungsune are well matched with other folklore plays like seesaw and kicking game, not to mention thekite-flying so they could be adapted to various other folklore plays. If we can develop various characters with Korean images and use themin several areas, they will greatly contribute to the effective publicity activities on the traditional culture, the rise of national images, andthe creation of economic added value.

영어초록

Recognizing that the character design has been a pillar of the culture industry, We developed the characters with Korean images topublicize the Korean culture more friendly and at the same time contribute to create relevant revenue. The Korean characters, as the mediaof delivering Korean sense, have the business value and additionally can be the means of communication to stir up the Korean culture andsense. The folklore plays have carried our game culture when being done and converted as a changed type with a certain historical identityin the Korean peninsula. Besides, they, having play feature, recreational feature and art feature, are adequate for expressing Korean imagesbecause they have expressed the sensibility and emotion of Koreans very well. We expressed the Korean images by developing thecharacters of Wunge and Wungsune that are personified bears adopted from the kite-flying, a well-known and familiar traditional folk gameto not only adults but also children, and the DanGun Myth, a state-founding myth. The development of characters with Korean images hasbeen processed in the series of concept selection, design sketch, characters design, characters completion, and characters evaluation. Basedon the evaluation of the characters designed from this study, folklore plays are adequate to express the Korean images and characters ofWunge and Wungsune show well the Korean images and folklore plays as Korean game culture. And they are excellent in the aestheticpoint of view. Wunge and Wungsune are well matched with other folklore plays like seesaw and kicking game, not to mention thekite-flying so they could be adapted to various other folklore plays. If we can develop various characters with Korean images and use themin several areas, they will greatly contribute to the effective publicity activities on the traditional culture, the rise of national images, andthe creation of economic added value.

참고자료

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