A study on the direction of developement of korean SNS

서지정보

· 발행기관 : (사)한국커뮤니케이션디자인협회 커뮤니케이션디자인학회
· 수록지 정보 : 커뮤니케이션디자인학연구 / 28권 / 45 ~ 53페이지
· 저자명 : 이영주

초록

The population of Korean internet users is 3,670,000
persons and 65.5% of population above full 6 years
old use the internet and the diffusion rate of internet
arrives at 73% of all household in the presence,
June, 2004, according to the result of 'investigation of
present state of information in first half of 2004' that
the Ministry of Information & Communication and the
Institute for Korean Internet Development performed in
June, 2004. Korea was chosen as the nation where
the diffusion rate of superhigh speed internet was in
the frist place not only in OECD but also in the ITU
and Korean internet users are mentioned as most
enthusiastic internet users. The time that Korean
people spend using internet is the average standard
19 hours and 20 minutes per one month, according to
the investigation of Netratings and it indicates the
difference of 7 hours comparing with Hongkong in the
second place, and the difference of 14 hours doing
with America in the third place. We can view that
Korea indicates the highest place of world in the
aspect of using internet as well as the evaluation of
hardware, if we consider that America holds the first
place in the aspect of number of all internet users.
Many international internet enterprises advance to
such a Korean internet market but fail repeatedly.
The Google, the enterprise of the first place in the
world internet shows its interest and trial continuously
for its presentation in Korea, but its fruit is small.
The Wikipedia, Secondlife, Facebook, Flickr of Yahoo,
etc proclaimed the advancement to Korean market,
but their fruits were not yet visualized. Because they
overlooked that there was Korean original internet
culture that just Korean people had in Korea.
Various culture exists in Korea. Specially, the emotion
that is based on affection such as school ties,
regionalism, and connection is cultural specific
character that is also found easily in the internet.
Hereupon, this study investigated the present state
and specific character of Korean SNS that met the times of Web 2.0 and suggested what Korean SNS
should head toward hereafter.

참고자료

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