개인적 특성과 제품 특성이 업사이클링 패션 제품 구매의도에 미치는 영향 ╶ 20대 대학생을 중심으로╶ (The Effect of Personal and Product Characteristics on Purchasing Intention in Up-Cycling Fashion Products ╶ Based on Korean Twenties College Students╶)

서지정보

· 발행기관 : 경희대학교(국제캠퍼스) 예술디자인연구원
· 수록지 정보 : 예술· 디자인학연구 / 26권 / 2호 / 51 ~ 60페이지
· 저자명 : 신은정, 김정민

초록

본 논문은 국내 20대 대학생의 개인적 특성인 유행혁 신성과 지속가능성, 제품 특성인 심미성, 실용성, 그리고 소재를 중심으로 구매의도에 영향을 미치는 요인을 분석하고자 한다. 본 연구는 대한민국 국적의 20대 대학생 140명을 대상으로 진행되었다. SPSS 21.0을 사용하여 상관 관계 분석을 실시한 결과, 구매의도와 유행혁신성, 지속가능성, 심미성 실용성, 소재 모두 유의 미한 정(+)적 상관 관계가 있는 것으로 나타났다. 다중회귀분석의 결과는 다음과 같다. 첫째, 유행혁신성의 경우, ‘심미성’, ‘소재’,‘구매의도’에 유의미한 영향을 주는 반면, ‘실용성’에는 유의미한 영향을 주지 못하는 것으로 나타났다. 둘째, 지속가능성의 경우, ‘실용성’과 ‘구매의도’에 유의미한 영향을 주는 반면, ‘심미성’과 ‘소재’에는 유의미한 영향을 주지 못하는 것으로 나타 났다. 셋째, 제품특성과 구매의도의 관계에서 ‘구매의 도’에 ‘심미성’과 ‘소재’는 유의미한 영향을 주었지만, ‘실용성’은 그렇지 못한 것으로 드러났다.

영어초록

As environmental pollution is intensified, environmental a wareness of global citizens’ and the needs of upcycling f ashion has grown.
Intent is analyzing upcycling fashion item’s purchase inte ntion based on 20s’ university students’ who are the mai n clients of upcycling fashion market henceforth. Their p ersonal characteristics including fashion innovativeness an d sustainability, and item characteristics including aestheti cs, practicality, and textile are considered.
The survey was conducted by 140 people of Korean 20s’ university students. IBM SPSS Statistics 21 has been use d to conduct analyses followed. Frequency, factor, reliabil ity, correlation and multiple regression analysis.
Items are consisted of demographics, personal characterist ics, and item product characteristics that are considered c rucial when purchasing upcycling fashion items. Minor ca tegories of personal characteristic are fashion innovativene ss and sustainability. Minor categories of product characte ristics are aesthetics, practicality and textile. Multiple-alter native question for demographics items and five-point Lik ert scale or personal characteristics and product characteri stics items has been used. Result of the analysis is follo wed.
First, while ‘aesthetics’ , ‘textile’, and ‘purchase intentio n’ was significantly effected by ‘fashion innovativeness’, ‘practicality’ wasn’t. Second, while ‘practicality’ and ‘pur chase intention’ were significantly effected by ‘sustainabil ity’, ‘aesthetics’ and ‘textile’ weren’t. Third, in the relati on of product characteristics and purchase intention, ‘aest hetics’ and ‘textile’ showed a significant effect to ‘purcha se intention’ while ‘practicality’ didn’t.
Significance of this paper is that it has gone through add itional step between personal characteristics and purchase intention which is product characteristics. Thus, a further more accurate analysis of upcycling fashion item purchas e intention is identified.

참고자료

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