간판명의 특징에 관한 연구 -대학가 일본어 및 한국어 간판의 비교와 함께- (A Study on Signboard Name -comparative study on Korean and Japanese Language-originated signboard name-)

서지정보

· 발행기관 : 대한일어일문학회
· 수록지 정보 : 일어일문학 / 62호 / 383 ~ 394페이지
· 저자명 : 장상언

초록

The present article deals with signboard names found and collected in the College Street aroundPukyong National University, Pusan, and tries to figure out the unique characteristics from them.
I examined some Japanese Language-originated signboard names such as 'Itsumo', 'Hikaru' and'Aimashow' for examples.
It is expected that the signboard names contain the name-giver's expectation, desire, a sense of value,etc., as usual names contain, but more than other usual names. People may think the signboard namesdepend on the word meaning to some extent in general.
'Itusmo' is represented only in Japanese Language, while 'Hikaru' is represented in both Korean andJapanese characters. This means that these kinds of signboard representation recall the image of housesas something that concerned with Japan-related something, independently from the word meaning ofsignboard name itself. The image which receivers have is owed greatly by the visual image of thesignboard characters. The name givers might have some expectation to produce as they wished to, bythe word meaning they used.
The word 'Hikaru' has very clear word meaning, which means 'to flash' or 'to shine', though it onlyrefers the house itself without any implication of the meaning. Thus, the verb 'Hikaru' functions as aproper noun, so to speak a house name. The same may be said of others, that is, the adverb 'Itsumo'which means 'always' or 'at all times', and polite form of invitation 'Aimashow' which means 'Let'smeet' or 'Shall we meet'.
Here I strongly argue that these kinds of names send images as if they talk to the receiver, we sayit 'katari kakeru' in Japanese equivalent for 'to talk to'. And I would name this type of signboardnaming 'epic naming'.
The 'epic naming' is widely used in Korea, for instance 'chin'gu-ya hanjan haja(hey, dude, let's havea drink)' 'gunyo-nun yeppotta(she was so beautiful)' 'hiya-ga charin bapsang(meals that Jill preparedfor you)' and so on, and hence it influences to the naming practice for the foreign language-originatedsignboard name. In other words, indigenous naming to Korea was transferred to foreignlanguage-originated signboard naming.

영어초록

The present article deals with signboard names found and collected in the College Street aroundPukyong National University, Pusan, and tries to figure out the unique characteristics from them.
I examined some Japanese Language-originated signboard names such as 'Itsumo', 'Hikaru' and'Aimashow' for examples.
It is expected that the signboard names contain the name-giver's expectation, desire, a sense of value,etc., as usual names contain, but more than other usual names. People may think the signboard namesdepend on the word meaning to some extent in general.
'Itusmo' is represented only in Japanese Language, while 'Hikaru' is represented in both Korean andJapanese characters. This means that these kinds of signboard representation recall the image of housesas something that concerned with Japan-related something, independently from the word meaning ofsignboard name itself. The image which receivers have is owed greatly by the visual image of thesignboard characters. The name givers might have some expectation to produce as they wished to, bythe word meaning they used.
The word 'Hikaru' has very clear word meaning, which means 'to flash' or 'to shine', though it onlyrefers the house itself without any implication of the meaning. Thus, the verb 'Hikaru' functions as aproper noun, so to speak a house name. The same may be said of others, that is, the adverb 'Itsumo'which means 'always' or 'at all times', and polite form of invitation 'Aimashow' which means 'Let'smeet' or 'Shall we meet'.
Here I strongly argue that these kinds of names send images as if they talk to the receiver, we sayit 'katari kakeru' in Japanese equivalent for 'to talk to'. And I would name this type of signboardnaming 'epic naming'.
The 'epic naming' is widely used in Korea, for instance 'chin'gu-ya hanjan haja(hey, dude, let's havea drink)' 'gunyo-nun yeppotta(she was so beautiful)' 'hiya-ga charin bapsang(meals that Jill preparedfor you)' and so on, and hence it influences to the naming practice for the foreign language-originatedsignboard name. In other words, indigenous naming to Korea was transferred to foreignlanguage-originated signboard naming.

참고자료

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