일본 문화 관광 산업의 성공사례: 한큐(阪急) 그룹과 다카라쓰카 (Case Study on Success of Japanese Culture and Tourism Industry: Hankyû Group and Takarazuka)

서지정보

· 발행기관 : 성결대학교 다문화평화연구소
· 수록지 정보 : 다문화와 평화 / 3권 / 2호 / 115 ~ 141페이지
· 저자명 : 이성재

초록

The City of Takarazuka near Osaka is the representative city
of culture and tourism in the Kansai region of Japan. This city is
crowded with people who come to see the theater, to do
shopping and to enjoy the holidays with their family on
weekends. Within 30 minutes’ distance, Takarazuka attracts the
family tourists and is very popular with its convenient facilities
such as the hotels near the river.
What was the reason Takarazuka become the representative
cultural area of Japan? To understand this, we should pay
attention to Kobayashi Ichizo who planned all the leisure
facilities and realized them.
Kobayashi wanted to make the newly-appearing salary men of
middle-class into the consumers of culture. In order to attain this
goal, the essential business was to construct the rail roads and to
develop land for housing lots on a large scale. The important
thing to him was not the art for the small group of privileged
class, but the art for the whole people. He thought that the
admission fee had not to be burdensome in order that the culture
became familiar to people. In the case of the large-scale
performances such as Kabuki or Opera, the solution should be
not to raise the admission fee but to multiply the spectators
without raising the admission fee. In this background, he planned
to build a Grand Theater to admit thousands of people.
His life offers a reference revealing how the current culture
industry of Japan develops. He conducted the various businesses in
order to give the mass of people the opportunity to enjoy their life
of leisure and his businesses are deeply rooted in Japanese Society
until these days. The first terminal-department in Japan linking rail
station and shopping, the feminine theater of Takarazuka for the
dreams and fantasy for women, and the family land for enjoying
leisure time in suburbs show well his vision.

영어초록

The City of Takarazuka near Osaka is the representative city
of culture and tourism in the Kansai region of Japan. This city is
crowded with people who come to see the theater, to do
shopping and to enjoy the holidays with their family on
weekends. Within 30 minutes’ distance, Takarazuka attracts the
family tourists and is very popular with its convenient facilities
such as the hotels near the river.
What was the reason Takarazuka become the representative
cultural area of Japan? To understand this, we should pay
attention to Kobayashi Ichizo who planned all the leisure
facilities and realized them.
Kobayashi wanted to make the newly-appearing salary men of
middle-class into the consumers of culture. In order to attain this
goal, the essential business was to construct the rail roads and to
develop land for housing lots on a large scale. The important
thing to him was not the art for the small group of privileged
class, but the art for the whole people. He thought that the
admission fee had not to be burdensome in order that the culture
became familiar to people. In the case of the large-scale
performances such as Kabuki or Opera, the solution should be
not to raise the admission fee but to multiply the spectators
without raising the admission fee. In this background, he planned
to build a Grand Theater to admit thousands of people.
His life offers a reference revealing how the current culture
industry of Japan develops. He conducted the various businesses in
order to give the mass of people the opportunity to enjoy their life
of leisure and his businesses are deeply rooted in Japanese Society
until these days. The first terminal-department in Japan linking rail
station and shopping, the feminine theater of Takarazuka for the
dreams and fantasy for women, and the family land for enjoying
leisure time in suburbs show well his vision.

참고자료

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