환경에 대한 소비자 관심과 친환경식품 소비: 지각된 소비자효과성과 지속가능한 소비행동의 매개효과 분석 (Environmental Concerns and Consumption of Environment-Friendly Food: Mediating Effect of Perceived Consumer Effectiveness and Sustainable Consumer Behavior)

서지정보

· 발행기관 : 한국지역사회생활과학회
· 수록지 정보 : 한국지역사회생활과학회지 / 29권 / 2호 / 259 ~ 273페이지
· 저자명 : 유소이, 박명은

초록

This study examined the mediating effects of the perceived consumer effectiveness and sustainable consumer behavior (recycling and ecological conscious consumption behavior) on the relationship between environmental concerns and environment-friendly food consumption. A structural equation model was applied to explain the effects of perceived consumer effectiveness and sustainable consumer behavior as mediating variables on environment-friendly food consumption. The results were as follows. High environmental concerns might have a positive effect on the environment-friendly behavioral intention, but it might be difficult to link them to an actual action, such as a recycling behavior. On the other hand, perceived consumer effectiveness was found to be a factor influencing the prediction of sustainable consumption behavior, apart from environmental concerns. In addition, ecological conscious behavior had a statistically significant effect on environment-friendly food consumption and perceived consumer effectiveness had a statistically significant effect on environment-friendly food consumption. Second, the total effects and the indirect effects of the environmental concern-perceived consumer effect-sustainable consumption behavior were statistically significant. The total effects and indirect effects of the environmental concerns-perceived consumer effectiveness-ecological conscious behavior-environment-friendly food consumption were also statistically significant.

영어초록

This study examined the mediating effects of the perceived consumer effectiveness and sustainable consumer behavior (recycling and ecological conscious consumption behavior) on the relationship between environmental concerns and environment-friendly food consumption. A structural equation model was applied to explain the effects of perceived consumer effectiveness and sustainable consumer behavior as mediating variables on environment-friendly food consumption. The results were as follows. High environmental concerns might have a positive effect on the environment-friendly behavioral intention, but it might be difficult to link them to an actual action, such as a recycling behavior. On the other hand, perceived consumer effectiveness was found to be a factor influencing the prediction of sustainable consumption behavior, apart from environmental concerns. In addition, ecological conscious behavior had a statistically significant effect on environment-friendly food consumption and perceived consumer effectiveness had a statistically significant effect on environment-friendly food consumption. Second, the total effects and the indirect effects of the environmental concern-perceived consumer effect-sustainable consumption behavior were statistically significant. The total effects and indirect effects of the environmental concerns-perceived consumer effectiveness-ecological conscious behavior-environment-friendly food consumption were also statistically significant.

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