남녀 대학생 소비자의 외식가치와 외식행동 비교 (Consumption Value and Eating Out Behavior of Male and Female Undergraduate Students)

서지정보

· 발행기관 : 한국소비자정책교육학회
· 수록지 정보 : 소비자정책교육연구 / 4권 / 3호 / 105 ~ 118페이지
· 저자명 : 한미희, 김경자

초록

본 연구에서는 대학생 소비자들의 외식가치와 외식행동을 파악하고 성별 차이를 분석하였다. 대학생들이 외식을 통해 충족시키고자 하는 외식가치는 ‘쾌락’, ‘여유’, ‘존중’, ‘과시’, ‘호기심 충족’, ‘사교’, ‘실용’의 7가지가 제시되었다. 외식행동 중 외식횟수는 월평균 8회 정도였고 남녀모두 요일과 무관하게 외식하며 가족보다는 주로 친구나 연인과 외식을 자주 하는 것으로 나타났다.
외식비는 가족이나 친구와 외식할 때는 남녀차이가 없었으나 연인과 외식할 때는 남자가 더 많이 지출하는 것으로 나타났다. 외식메뉴에 있어서도 친구들과 외식을 할 때 남자는 한식을 여자는 양식을 상대적으로 더 선호하였는데 연인과 외식을 할 때는 남녀모두 양식을 더 선호하였다.

영어초록

The purpose of this study was to investigate the consumption value and eating-out behavior of male and female undergraduate students. Consumption value and consumption behavior with regard to eating-out was examined utilizing by FGI method and sample survey. The major findings are as follows: First, consumption values of eating-out behavior were classified into seven different factors; pleasure, relaxation, respect, ostentation, newness, social relationship, and utility factors. There were significant differences in consumption values between male and female students. Female students tended to pursue pleasure and social relationship more than male students did.
Second, eating-out consumption behavior of male and female students were significantly different, in general. First of all, female students used to go to the restaurants which were superior in taste, friendly service, and convenient atmosphere. Male students were likely to spend more money per person for eating-out than female students and they preferred Korean foods to western foods while female students preferred western foods as well as Korean foods. However, there was no significant difference in how often and when they did eating-out between male and females. For the expenditure of eating-out, male student who ate with girl friend spent the highest cost.

참고자료

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