무채색 체크무늬 셔츠의 시각적 이미지 연구 (A Study on the Visual Images of Checked Pattern Shirts in Achromatic Color)

서지정보

· 발행기관 : 한국생활과학회
· 수록지 정보 : 한국생활과학회지 / 19권 / 2호 / 399 ~ 407페이지
· 저자명 : 최수경

초록

The purpose of this study was to investigate the visual images of shirts according to coloration and the interval of checked patterns. The experimental stimulus and questionnaires for scaling response were developed for this study. The stimuli were 12 color pictures, in which the gender, coloration(WG: white+gray, WK: white+black, GK: gray+black), and interval(0.5 cm, 1.5 cm, 3.5 cm, 5.5 cm) were manipulated. The 7-point rating scale was used for evaluation of the visual image. Data were obtained from 144 male college students and 144 female college students living in Gyeonggi, Gyeongnam, Seoul, Gwangju, Daegu, and Busan on December 2009. For data analysis, ANOVA and the Duncan-test were used by using the SPSS program. The results of this study were as follows; the visual images for shirts according to the coloration and interval of checked patterns consisted of four dimensions of attractiveness, appeal, youth, and modesty. Gender was the main factor when looking at attractiveness. Coloration had the main effect on appeal, youth, and modesty. Also, there was a significant interaction effect of gender and coloration on attractiveness, while there was a significant interaction effect of coloration and interval on modesty.

영어초록

The purpose of this study was to investigate the visual images of shirts according to coloration and the interval of checked patterns. The experimental stimulus and questionnaires for scaling response were developed for this study. The stimuli were 12 color pictures, in which the gender, coloration(WG: white+gray, WK: white+black, GK: gray+black), and interval(0.5 cm, 1.5 cm, 3.5 cm, 5.5 cm) were manipulated. The 7-point rating scale was used for evaluation of the visual image. Data were obtained from 144 male college students and 144 female college students living in Gyeonggi, Gyeongnam, Seoul, Gwangju, Daegu, and Busan on December 2009. For data analysis, ANOVA and the Duncan-test were used by using the SPSS program. The results of this study were as follows; the visual images for shirts according to the coloration and interval of checked patterns consisted of four dimensions of attractiveness, appeal, youth, and modesty. Gender was the main factor when looking at attractiveness. Coloration had the main effect on appeal, youth, and modesty. Also, there was a significant interaction effect of gender and coloration on attractiveness, while there was a significant interaction effect of coloration and interval on modesty.

참고자료

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