중년 남성의 드레스셔츠 착용 실태와 맞음새 조사- 키 집단에 따른 차이를 중심으로 - (Survey on the Wearing and Fit of Dress Shirts for Middle-Aged Men -Focused on Difference according to Stature Group-)

서지정보

· 발행기관 : 한국의류산업학회
· 수록지 정보 : 한국의류산업학회지 / 20권 / 6호 / 679 ~ 689페이지
· 저자명 : 안동주, 이정임

초록

The purpose of this study was to investigate the wearing & fit of ready-made and online custom dress shirts by surveying middle-aged men aged 40-54 years in order to collect information necessary for making good fit dress shirts.
Also, we analyzed whether there were significant differences in the actual wearing of dress shirts according to the stature of middle-aged men. The stature was classified according to KS K 0050 as R(157≤x<170) and T(170≤x<182). The 23 questionnaire items were divided into three categories: ‘General purchasing behavior and wearing’, ‘Fit satisfaction of ready-made dress shirts’ and ‘Wearing and fit satisfaction of online custom dress shirts’. Through the results of the study, we could understand the actual wearing condition of ready-made and online custom dress shirts. Also, differences in stature groups were found. The significant differences according to the stature groups were found in the interest in fashion, the purchase criteria, the limitation of the shirt size selection due to stature and body shape, shirt size satisfaction, repair experience, dissatisfaction with purchase and the experience of purchasing online custom dress shirts. Suggestions should be made to improve dissatisfaction with stature groups in the ready-made dress shirts. In addition, the study confirmed the consumer demand for the online custom dress shirts. In order to activate the online custom market, the online custom dress shirts company needs to reduce consumer dissatisfaction and improve size suitability.

영어초록

The purpose of this study was to investigate the wearing & fit of ready-made and online custom dress shirts by surveying middle-aged men aged 40-54 years in order to collect information necessary for making good fit dress shirts.
Also, we analyzed whether there were significant differences in the actual wearing of dress shirts according to the stature of middle-aged men. The stature was classified according to KS K 0050 as R(157≤x<170) and T(170≤x<182). The 23 questionnaire items were divided into three categories: ‘General purchasing behavior and wearing’, ‘Fit satisfaction of ready-made dress shirts’ and ‘Wearing and fit satisfaction of online custom dress shirts’. Through the results of the study, we could understand the actual wearing condition of ready-made and online custom dress shirts. Also, differences in stature groups were found. The significant differences according to the stature groups were found in the interest in fashion, the purchase criteria, the limitation of the shirt size selection due to stature and body shape, shirt size satisfaction, repair experience, dissatisfaction with purchase and the experience of purchasing online custom dress shirts. Suggestions should be made to improve dissatisfaction with stature groups in the ready-made dress shirts. In addition, the study confirmed the consumer demand for the online custom dress shirts. In order to activate the online custom market, the online custom dress shirts company needs to reduce consumer dissatisfaction and improve size suitability.

참고자료

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