국내산과 국외산 색조화장품의 사용실태, 구매속성과 제품 품질에 대한 인식 비교 - 일반인 집단과 뷰티 전문가 집단 중심으로 - (Compare of Usage, Purchase Attribute and Product Quality between Domestic and Foreign Color Cosmetics - Focus on the General Public Group and the Beauty Experts Group -)

서지정보

· 발행기관 : 한국미용학회
· 수록지 정보 : 한국미용학회지 / 22권 / 1호 / 88 ~ 99페이지
· 저자명 : 정영희, 이윤진, 김기영

초록

The aim of this study is to investigate the usage, purchase attribute and product quality between domestic (DCC) and foreign color cosmetics (FCC) in general public group (GPG) and beauty expert group (BEG). Subjects are grouped into GPG and BEG, and were asked to fill out a questionnaire by self-recording method. Statistical data were analyzed by using SPSS 23.0 program. In the results, the using rate of foundation and eye shadow was 66.5~75.0% in domestic color cosmetics(DCC) and 25.0%~33.5% in foreign color cosmetics (FCC). And the purchase attribute of the foreign cosmetics in BEG was higher in both groups than that of domestic cosmetics.
The factors of purchase attribute in both groups evaluated ‘good’ for made by FCC and 'bed' for made by DCC. Evaluation of product quality 4 factors (appearence, trust, suitability, appreciation) was relative high in DCC(M=3.41~3.65) and FCC(M=3.62~4.11). The recognition of purchase attribute and product quality was lower in BEG than that of GPG. In conclusion, BEG must be play important role as trend leader for the awareness raising of the DCC brand image, and it may be necessary to recognize that DCC appropriate for Asian skin tone and texture in BEG.

영어초록

The aim of this study is to investigate the usage, purchase attribute and product quality between domestic (DCC) and foreign color cosmetics (FCC) in general public group (GPG) and beauty expert group (BEG). Subjects are grouped into GPG and BEG, and were asked to fill out a questionnaire by self-recording method. Statistical data were analyzed by using SPSS 23.0 program. In the results, the using rate of foundation and eye shadow was 66.5~75.0% in domestic color cosmetics(DCC) and 25.0%~33.5% in foreign color cosmetics (FCC). And the purchase attribute of the foreign cosmetics in BEG was higher in both groups than that of domestic cosmetics.
The factors of purchase attribute in both groups evaluated ‘good’ for made by FCC and 'bed' for made by DCC. Evaluation of product quality 4 factors (appearence, trust, suitability, appreciation) was relative high in DCC(M=3.41~3.65) and FCC(M=3.62~4.11). The recognition of purchase attribute and product quality was lower in BEG than that of GPG. In conclusion, BEG must be play important role as trend leader for the awareness raising of the DCC brand image, and it may be necessary to recognize that DCC appropriate for Asian skin tone and texture in BEG.

참고자료

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