소셜 빅데이터 분석을 통해 알아본 대중의 ‘조기영어교육’에 관한 인식: 유튜브를 중심으로 (Public perception of ‘early English education’ through an analysis of social media big data: Focusing on YouTube.)

서지정보

· 발행기관 : 한국영어학회
· 수록지 정보 : 영어학 / 19권 / 4호 / 858 ~ 879페이지
· 저자명 : 권은영

초록

The present study was intended to explore the Korean public’s perceptions of ‘early English education’ through an analysis of social media big data. For this purpose, texts containing the phrase ‘early English education’ from YouTube were extracted and analyzed by employing network, frequency, and semantic analyses. The study revealed that (1) The Korean public with interest in early English education seems to be more keen in effective ways to execute the learning (e.g., place and/or agent of the early English education) than useful educational activities and programs; (2) ‘English with Mom!’ is currently leading the trend of ‘early English education’ in Korea, substituting the place for ‘Geese fathers’; and (3) The results of the LDA modeling show that the majority of the selected YouTube clips on ‘early English education’ in the study concern the background information and/or updated news on early English education, indicating that the Korean public desires a consistent government policy on this issue as agreed upon by both education authorities and researchers. Finally, the present study offered implications of educational policies for successful implementation of ‘early English education,’ as well as future research directions derived from the results of the study.

영어초록

The present study was intended to explore the Korean public’s perceptions of ‘early English education’ through an analysis of social media big data. For this purpose, texts containing the phrase ‘early English education’ from YouTube were extracted and analyzed by employing network, frequency, and semantic analyses. The study revealed that (1) The Korean public with interest in early English education seems to be more keen in effective ways to execute the learning (e.g., place and/or agent of the early English education) than useful educational activities and programs; (2) ‘English with Mom!’ is currently leading the trend of ‘early English education’ in Korea, substituting the place for ‘Geese fathers’; and (3) The results of the LDA modeling show that the majority of the selected YouTube clips on ‘early English education’ in the study concern the background information and/or updated news on early English education, indicating that the Korean public desires a consistent government policy on this issue as agreed upon by both education authorities and researchers. Finally, the present study offered implications of educational policies for successful implementation of ‘early English education,’ as well as future research directions derived from the results of the study.

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