빅데이터 분석을 통한 밀키트에 대한 소비자 인식 조사 (A Study of the Consumer Perception of Meal Kit Using Big Data Analysis)

서지정보

· 발행기관 : 한국외식산업학회
· 수록지 정보 : 한국외식산업학회지 / 15권 / 4호 / 211 ~ 222페이지
· 저자명 : 이나영, 최정화

초록

‘Meal-kit’ means Meal and Kit, and it is also called ‘cooking box’ and ‘recipe. It is a meal kit that can be easily and quickly cooked using prepared and mixed ingredients and sauces. As the food industry changes rapidly, new concept products are emerging, and meal-kit products are also bringing new trend to home meal replacement market. Therefore, this study tried to find out the actual condition of meal-kit by analyzing keyword frequency, N-gram analysis and keyword network through big data analysis. As a result of the analysis of the meal-kit keyword, the top 10 keywords with the highest frequency of appearance were meal-kit, cooking, fresheasy, ingredients, market, Its-on, home, steak, product, and home meal replacement. The top ten keywords for meal-kit’s degree centrality ranking were meal-kit, cooking, fresheasy, home, ingredients, products, today, menu, and order. N-GRAM network analysis based on meal-kit related keywords, Its on-meal-kit, meal-kit-Market, fresheasy-meal-kit, My Chef-fresheasy, Trim-ingredient, meal-kit-Brand, meal-kit-Product, meal-kit-cooking, maratang-meal-kit, home meal-CJ Cookit. The results of the CONCOR analysis consisted of three areas: meal-kit association characteristics, meal-kit brand, and meal-kit menu. Since meal-kit are continuously being reflected by trends in various distribution channels and brands through various menus reflecting consumer trends, continuous monitoring and analysis will be necessary to analyze consumers' perceptions.

영어초록

‘Meal-kit’ means Meal and Kit, and it is also called ‘cooking box’ and ‘recipe. It is a meal kit that can be easily and quickly cooked using prepared and mixed ingredients and sauces. As the food industry changes rapidly, new concept products are emerging, and meal-kit products are also bringing new trend to home meal replacement market. Therefore, this study tried to find out the actual condition of meal-kit by analyzing keyword frequency, N-gram analysis and keyword network through big data analysis. As a result of the analysis of the meal-kit keyword, the top 10 keywords with the highest frequency of appearance were meal-kit, cooking, fresheasy, ingredients, market, Its-on, home, steak, product, and home meal replacement. The top ten keywords for meal-kit’s degree centrality ranking were meal-kit, cooking, fresheasy, home, ingredients, products, today, menu, and order. N-GRAM network analysis based on meal-kit related keywords, Its on-meal-kit, meal-kit-Market, fresheasy-meal-kit, My Chef-fresheasy, Trim-ingredient, meal-kit-Brand, meal-kit-Product, meal-kit-cooking, maratang-meal-kit, home meal-CJ Cookit. The results of the CONCOR analysis consisted of three areas: meal-kit association characteristics, meal-kit brand, and meal-kit menu. Since meal-kit are continuously being reflected by trends in various distribution channels and brands through various menus reflecting consumer trends, continuous monitoring and analysis will be necessary to analyze consumers' perceptions.

참고자료

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