국제적 타일 브랜드의 디자이너 콜레보레이션 사례 연구 (A Case Study on the Designer Collaboration of Global Tile Brands)

서지정보

· 발행기관 : 한국문화공간건축학회
· 수록지 정보 : 한국문화공간건축학회논문집 / 49호 / 160 ~ 167페이지
· 저자명 : 한정원

초록

The purpose of this study is to understand the development trend of recent tile products which have beenrecognized as passive finish material through case studies on the design collaboration of global tile brands, and to explore therole of finish material as a means for creative design. Also it is significant to provide data for the domestic tile industry whichis still staying in elementary phase of production. For this, theoretical background on the collaboration performed in variousareas was organized, and the function and role of tile as a finishing material were identified through a document research. Asthe next step, characteristics of products and brands were analysed with the global tile brands in which active collaborationswith renowned designers are in process as the subject of case study. The results are as follows; Firstly, tile is evolving tomore active and three-dimensional media instead of being a two-dimensional finish. Secondly, there were attempts to escapethe limitation of material by integrating joints as design elements or reinterpreting the uniform regularity and allowing change.
Thirdly, the function of tile was expanding to the substitute material for wallpaper or furniture finish, so that the materials of tileare changing to glass or metal. Finally, pursuit of differentiation by special theme and advanced concept was accomplishedthrough designer collaboration. Domestic tile industry has a number of problems to be solved nowadays, and the differentiationstrategy through a unique design development is necessary and new markets could be created through it.

영어초록

The purpose of this study is to understand the development trend of recent tile products which have beenrecognized as passive finish material through case studies on the design collaboration of global tile brands, and to explore therole of finish material as a means for creative design. Also it is significant to provide data for the domestic tile industry whichis still staying in elementary phase of production. For this, theoretical background on the collaboration performed in variousareas was organized, and the function and role of tile as a finishing material were identified through a document research. Asthe next step, characteristics of products and brands were analysed with the global tile brands in which active collaborationswith renowned designers are in process as the subject of case study. The results are as follows; Firstly, tile is evolving tomore active and three-dimensional media instead of being a two-dimensional finish. Secondly, there were attempts to escapethe limitation of material by integrating joints as design elements or reinterpreting the uniform regularity and allowing change.
Thirdly, the function of tile was expanding to the substitute material for wallpaper or furniture finish, so that the materials of tileare changing to glass or metal. Finally, pursuit of differentiation by special theme and advanced concept was accomplishedthrough designer collaboration. Domestic tile industry has a number of problems to be solved nowadays, and the differentiationstrategy through a unique design development is necessary and new markets could be created through it.

참고자료

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