Exploring the Diffusion and Sentiment of Messages on Internet Nationalism in China Via Weibo, A Chinese Social Networking Site

서지정보

· 발행기관 : 한국커뮤니케이션학회
· 수록지 정보 : 커뮤니케이션학 연구 / 22권 / 4호 / 77 ~ 97페이지
· 저자명 : 홍주현, 윤해진

초록

This study seeks to inquire into the formation of public opinion via social networking sites (SNSs) under the topic “Internet Nationalism.” The researchers selected the 2011 case of a corporal in the Korean Coast Guard killed by a Chinese ship captain. The present study focuses on (a) how the messages posted on Weibo diffuses as time passes; and (b) how the propensity of said messages changes with time. This study highlights the dynamics of public opinion utilizing social wave and the periodicity of public opinion on SNSs based on sentiment analysis. The main topic of the issue is then further classified in detail by subject through the categorization of key words. This method of analysis was used to show the dynamics and the general leaning of public opinion. Wave type analysis showed public opinion fluctuation while the sentiment analysis showed public opinion changes resulting in effective detection of public opinion. The present research for the detection of public opinion on SNSs will help policy makers and journalists to gauge public opinion on controversial issues, giving them the chance to offer alternative viewpoints.

참고자료

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