등산복 업체현황 및 아이템별 패턴 비교분석 연구 (A Study on the Current State of Outdoor Clothing Companie and their Comparison and Analysis according to the Items)

서지정보

· 발행기관 : 한국의류학회
· 수록지 정보 : 한국의류학회지 / 35권 / 9호 / 1049 ~ 1059페이지
· 저자명 : 이은혜

초록

This study investigates the current state of companies that manufacture and sell outdoor wear. A survey was conducted to identify what problems they had and what aspects they needed to supplement through a comparison and analysis of their block patterns. Companies that manufactured outdoor wear and those that sold them were separately surveyed to understand their current state. The manufactures included 4 companies and 14 sellers. The survey used interviews to cover the areas of target consumers, development patterns, production lines, body size, nominal size, production size, and functional materials for each item, and aspects that need improvement. The survey period was from September 3rd to 10th 2008. There were three block patterns for jackets, T-shirts, and pants. The investigator collected the patterns used by three outdoor clothing manu-facturers for comparison and assessment. As a result, the mean age of the target consumers set by the outdoor clothing manufacturers and sellers was 25.3-50.7 and 29.2-42.5, respectively, which shows that the outdoor clothing had a wider distribution of target consumers than the sellers. It is imperative for them to segment and differentiate the target consumers and concepts. The basic body measurements the companies used to draw the upper and lower garment patterns were the bust circumference for the upper garment patterns and the waist circumference for the lower garment patterns. The basic nominal size was 95 for the upper garment and 70 for the lower garment. Also analyzed were the block patterns according to the items to understand the pattern characteristics of each of the companies. There were a total of 35, 36, and 30 items for the jackets, T-shirts, and pants, respectively, to measure size. The items were then compared with one another in mean and standard deviation. The analysis indicate that the block patterns were not fit for women in their twenties or thirties to wear and required revisions in the length of the upper garment, the height of sleeve cap, bust circumference, hip length, and pant length.

영어초록

This study investigates the current state of companies that manufacture and sell outdoor wear. A survey was conducted to identify what problems they had and what aspects they needed to supplement through a comparison and analysis of their block patterns. Companies that manufactured outdoor wear and those that sold them were separately surveyed to understand their current state. The manufactures included 4 companies and 14 sellers. The survey used interviews to cover the areas of target consumers, development patterns, production lines, body size, nominal size, production size, and functional materials for each item, and aspects that need improvement. The survey period was from September 3rd to 10th 2008. There were three block patterns for jackets, T-shirts, and pants. The investigator collected the patterns used by three outdoor clothing manu-facturers for comparison and assessment. As a result, the mean age of the target consumers set by the outdoor clothing manufacturers and sellers was 25.3-50.7 and 29.2-42.5, respectively, which shows that the outdoor clothing had a wider distribution of target consumers than the sellers. It is imperative for them to segment and differentiate the target consumers and concepts. The basic body measurements the companies used to draw the upper and lower garment patterns were the bust circumference for the upper garment patterns and the waist circumference for the lower garment patterns. The basic nominal size was 95 for the upper garment and 70 for the lower garment. Also analyzed were the block patterns according to the items to understand the pattern characteristics of each of the companies. There were a total of 35, 36, and 30 items for the jackets, T-shirts, and pants, respectively, to measure size. The items were then compared with one another in mean and standard deviation. The analysis indicate that the block patterns were not fit for women in their twenties or thirties to wear and required revisions in the length of the upper garment, the height of sleeve cap, bust circumference, hip length, and pant length.

참고자료

· 없음