여성복 브랜드의 연령집단별 상의치수체계 비교분석 및 성인 여성의 연령집단별 치수체계 설정 (Analysis of Women's Jacket Sizing Systems of RTW Brands and Development of Sizing Systems by Age Groups)

서지정보

· 발행기관 : 한국의류학회
· 수록지 정보 : 한국의류학회지 / 42권 / 6호 / 1056 ~ 1068페이지
· 저자명 : 백혜윤, 송화경

초록

This study investigates whether women's wear brands' sizing systems reflect the body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20- 30s, 30-40s, and 40-50s) and surveyed their body sizing systems for jacket items. The distribution of bust circumference and hip circumference of brands' sizing systems were compared with the size distribution of women in the 7th SizeKorea data. The brands targeting 20-30s fully produced five sizes which are the highest coverage rate, but the brands targeting 30-40s produced three sizes, and the brands targeting 40-50s produced one size. Regarding the body types, 60.0% of 20-30s target brands and 42.9% of 30-40s target brands reflected N type which is the average body type of each age group. However, the rest of the brands, including all 40-50s target brands, reflected A type which covered small portions of women. For each age group, 6 sizes with 24.0-29.0% coverage rates were proposed. With regard to the 88-94 size, three age groups overlapped: the 82-91 size was overlapped between the 20-30s and the 30-40s groups along with the 85-91 and 88-91 sizes that overlapped between the 30-40s and 40-50s groups.

영어초록

This study investigates whether women's wear brands' sizing systems reflect the body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20- 30s, 30-40s, and 40-50s) and surveyed their body sizing systems for jacket items. The distribution of bust circumference and hip circumference of brands' sizing systems were compared with the size distribution of women in the 7th SizeKorea data. The brands targeting 20-30s fully produced five sizes which are the highest coverage rate, but the brands targeting 30-40s produced three sizes, and the brands targeting 40-50s produced one size. Regarding the body types, 60.0% of 20-30s target brands and 42.9% of 30-40s target brands reflected N type which is the average body type of each age group. However, the rest of the brands, including all 40-50s target brands, reflected A type which covered small portions of women. For each age group, 6 sizes with 24.0-29.0% coverage rates were proposed. With regard to the 88-94 size, three age groups overlapped: the 82-91 size was overlapped between the 20-30s and the 30-40s groups along with the 85-91 and 88-91 sizes that overlapped between the 30-40s and 40-50s groups.

참고자료

· 없음