브랜드 플라워샵 상품 중 핸드타이드와 어렌지먼트의 디자인과 색채 분석 비교 (Comparison of design and color analysis of hand tide and flower arrangement among brand flower shop products)

서지정보

· 발행기관 : 한국화예디자인학회
· 수록지 정보 : 한국화예디자인학 연구 / 37권 / 37호 / 137 ~ 155페이지
· 저자명 : 문유진, 왕경희, 김정민

초록

새로운 플라워 디자인의 도입 및 상품개발, 생산성 향상, 고객을 지향하는 판촉활동 강화 등 많은 과제를 해결해야 하는 전환기를 맞고 있다. 이렇게 현대사회에서 점점 디자인적인 측면이 기능이나 양적인 부분보다 더 많이 소비자들에게 소비욕구를 불러일으킨다는 것은 다가올 미래사회는 디자인 경쟁시대가 될 것이라는 것을 예측하게 하며, 앞으로 꽃의 품질을 개선하여 고부가가치의 상품을 만들 수 있도록 하는 방법이 필요할 것이다. 선진국의 앞선 화훼 기술과 디자인을 경험한 소비자들이 늘어남에 따라 이들을 만족시키기 위해서는 화훼 상품의 품질 개선과 디자인적으로도 독창적이며 신선한 형태가 요구된다.
지금까지의 선행 연구들은 플라워 샵의 경영적 측면이나 소비자 인식, 선호도, 디스플레이에 관한 연구나, 각종 대회, 디자이너의 작품에 대한 분석에만 중점을 두어왔으며, 구체적으로 플라워샵 상품에 대한 연구가 부족하였다.
따라서 본 연구는 국내⋅외 브랜드 플라워샵의 디자인과 색채를 분석하여 상품 디자인의 경향을 제시하고, 국내 플라워샵의 다양한 상품 개발을위한 기초자료와 보다 안정적인 소비확대에 도움을 주고자 하는데 목적을두었다.
브랜드 플라워샵의 디자인과 색채를 분석하기 위해, 영국 제인패커(Jane Packer)와 폴라프라이크(Paula Pryke), 일본 아오야마플라워마켓(Aoyama Flower Market)과 히비야카단(Hibiyakadan), 국내의 소호앤노호(Soho And Noho)를 선정하고, 홈페이지와 작품집을 대상으로 핸드타이드(Hand-tied) 와 어렌지먼트(Arrangement)로 분류하여, 각각 30작품씩 총 300작품을 분석하였다.
디자인 분석은 핸드타이드와 어렌지먼트의 ‘상품분석체계도’를 5개 세부 항목(배열⋅배치⋅형태⋅소재⋅기법)으로 나누어 진행하였으며, 색채분석은 브랜드 별로 분류하여 화훼상품을 구성하는 색의 삼속성(색상⋅명도⋅채도)의 빈도와 범위를 정량화하였다.

영어초록

Introduction of new flower design, product development, productivity improvement, promotion of customer-oriented promotional activities. In the modern society, the increasingly design side causes more consumer desire for consumption than functional or quantitative part. It is predicted that the coming future society will be the age of design competition. You will need a way to make your products. As more and more consumers experience advanced flower technology and design in advanced countries, it is necessary to improve the quality of flower products and to be creative and fresh in design.
Previous studies have focused on the management aspect of flower shop, the study of consumer awareness, preference, display, analysis of various conventions and designer’s works, and lack of research on flower shop products in detail .
The objective of this study is to assist in expanding stable consumption and basic materials for developing goods for flower shops in Korea by analyzing the design and color of the goods of brand flower shops in and out of Korea.
In order to analyze the designs and colors of brand flower shops, ‘Jane Packer’ and ‘Paula Pryke’ of the United Kingdom, ‘Aoyama Flower Market’ and ‘Hibiyakadan’ of Japan, and ‘Soho And Noho’ of Korea were selected, and a total of 300 pieces, 30 pieces form each brand, were analyzed by classifying works in websites and work collections into ‘Hand-tied’ and ‘Arrangement’.
The design analysis was conducted by dividing the ‘goods analysis strategy map’ of Hand-tied and Arrangement into five detailed categories (sequence, method, form, materials, and techniques), and the color analysis was conducted by classifying per brand and quantifying the frequency and scope of the three attributes of color (hue, value, and chroma), forming the colors of the flower products.
138 한국화예디자인학 연구 제37집First, as a result of analyzing the designs, there are same results in Hand-tied and Arrangement. In sequence, symmetry appeared high, and spiral(radial) appeared high in method. Round appeared highest in form, and grouping and patterning appeared highest in techniques. Over than four specis appeared highest in materials, and used nonvegetal appeared highest in arrangement.
Second, as a result of analyzing colors, there is highly use GY, RP, R and Y line of hue. And there is highly use high value and medium chroma in tone. The result also shows that the leaves and stems of cut-flowers were in the GY hue, thus, the GY line hue were most highly used in all brands.
The color analysis of flowers(plants) may have been differently expressed depending on the petals’ thickness or physiological status during the analysis process of this study, and limits may exist since the RGB of the monitor and CMYK system of the printer is not 100% compatible.
These problems should be supplemented through future studies, and researches on flower shop goods, which have been insufficient until present, will be necessary for the development of the designs of flower shops in Korea.

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