놀이로서의 민족주의, 혹은 인정투쟁의 병리학— 『아이돌이 된 국가』 읽기 (Nationalism as Play, or the Pathology of the Recognition Struggle: Reading From Cyber-Nationalism to Fandom Nationalism)

서지정보

· 발행기관 : 한국중국현대문학학회
· 수록지 정보 : 중국현대문학 / 102호 / 245 ~ 271페이지
· 저자명 : 김정구

초록

From Cyber-Nationalism to Famdom Nationalism: The Case of Diba Expedition in China is an academic research book that discusses the characteristics and significances of the 2016 ‘Diba Expedition’ and Chinese ‘Cyber-​​Nationalism’ in various ways. This book contains eight case studies on the ‘Diva Expedition’ which were conducted by media and communication researchers in China and U.S. They discuss the meanings of the 2016 ‘Diba Expedition’ in details in terms of media, society, and culture.
First of all, an important characteristic of the ‘Diba Expedition’ that this book focuses on is the new sense of community formed by the Chinese young generation whose media environment called the Internet has become a basic condition of their lives. In other words, it explores the relationship between the perception of the ‘imagined community’ experienced online by Chinese young generation born in the 90s and the collective action they performed. This book analyzes the characteristics of the ‘Diba Expedtion’ and identifies them as an important feature that Chinese ‘Cyber-Nationalism’ was constructed under a completely different media environment from that experienced by previous generations.
Another point that is repeatedly emphasized in this book is that this Chinese ‘Cyber-Nationalism’ is a mass-led nationalism, unlike the existing official nationalism. If China’s official nationalism is defined as top-down patriotic education, ‘Cyber-Nationalism’ has the characteristics of bottom-up consumer nationalism. In the sense of nationalism constituted by consumers, China’s ‘Cyber-Nationalism’ has the characteristic of fandom nationalism, that is, a fandom culture that personifies the country as an idol and consumes it. This is actually due to the fandom culture of Korea, where the cultural industry is highly developed. From the point of view that nationalism linked to fandom culture is a voluntary action centered on the masses, this book understands the 2016 ‘Diba Expedtion’ as a process in which commercial entities in the new media era are politicizing themselves.
Lastly, an important point to be found in this book is that their actions are based on playful games. Researchers who empirically studied the comments and meme images used in ‘Diba Expedition’ found that Chinese netizens’ attitudes are not just admonishing or criticizing Taiwan’s independence, but also include satire, humor, and sometimes understanding and embracing. They even stipulate that the ‘Diba Expedtion’ was a self-satisfying act by focusing only on one’s own ‘self-performance’ without much interest in attacking or persuading Taiwanese netizens. These two concepts of them do not seem to match at first glance, playful nationalism and nationalism as a game, which were difficult to imagine in the past, constitute the core characteristics of this ‘Diba Expedition’ and represent the meanings of contemporary Chinese ‘Cyber- Nationalism’.

영어초록

From Cyber-Nationalism to Famdom Nationalism: The Case of Diba Expedition in China is an academic research book that discusses the characteristics and significances of the 2016 ‘Diba Expedition’ and Chinese ‘Cyber-​​Nationalism’ in various ways. This book contains eight case studies on the ‘Diva Expedition’ which were conducted by media and communication researchers in China and U.S. They discuss the meanings of the 2016 ‘Diba Expedition’ in details in terms of media, society, and culture.
First of all, an important characteristic of the ‘Diba Expedition’ that this book focuses on is the new sense of community formed by the Chinese young generation whose media environment called the Internet has become a basic condition of their lives. In other words, it explores the relationship between the perception of the ‘imagined community’ experienced online by Chinese young generation born in the 90s and the collective action they performed. This book analyzes the characteristics of the ‘Diba Expedtion’ and identifies them as an important feature that Chinese ‘Cyber-Nationalism’ was constructed under a completely different media environment from that experienced by previous generations.
Another point that is repeatedly emphasized in this book is that this Chinese ‘Cyber-Nationalism’ is a mass-led nationalism, unlike the existing official nationalism. If China’s official nationalism is defined as top-down patriotic education, ‘Cyber-Nationalism’ has the characteristics of bottom-up consumer nationalism. In the sense of nationalism constituted by consumers, China’s ‘Cyber-Nationalism’ has the characteristic of fandom nationalism, that is, a fandom culture that personifies the country as an idol and consumes it. This is actually due to the fandom culture of Korea, where the cultural industry is highly developed. From the point of view that nationalism linked to fandom culture is a voluntary action centered on the masses, this book understands the 2016 ‘Diba Expedtion’ as a process in which commercial entities in the new media era are politicizing themselves.
Lastly, an important point to be found in this book is that their actions are based on playful games. Researchers who empirically studied the comments and meme images used in ‘Diba Expedition’ found that Chinese netizens’ attitudes are not just admonishing or criticizing Taiwan’s independence, but also include satire, humor, and sometimes understanding and embracing. They even stipulate that the ‘Diba Expedtion’ was a self-satisfying act by focusing only on one’s own ‘self-performance’ without much interest in attacking or persuading Taiwanese netizens. These two concepts of them do not seem to match at first glance, playful nationalism and nationalism as a game, which were difficult to imagine in the past, constitute the core characteristics of this ‘Diba Expedition’ and represent the meanings of contemporary Chinese ‘Cyber- Nationalism’.

참고자료

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